Tablet PCs: penetration rate in select european countries 2012-2020

This graph shows the penetration rate of tablet PCs in selected European countries from 2012 to 2020. In 2012, the penetration rate in Spain stood at 18 percent, and the United Kingdom (UK) was at the top with a total of 22.3 percent.
Tablets have grown in popularity due to their user friendly nature and the ease with which they are taken on travels. These small portable computers accept input directly on their screen without a keyboard or mouse.
In the UK, some of the major factors that contributed to making a decision when purchasing a new tablet were the price, the battery life, and the screen size. The main reason for purchasing a news tablet was that the current one was broken.
Apple and Samsung are two of the main players when it comes to tablets. Together they make up over 50 percent of the European market share for tablets. It is estimated that there will be almost 40 million tablet users in Germany by 2019.

Penetration rate of tablet PCs in select countries in Europe from 2012 to 2020

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Release date

April 2016


Europe, France, Germany, Italy, Spain, United Kingdom

Survey time period

2012 to February 2016

Special properties

individuals of any age who use a tablet at least once per month

Supplementary notes

* Forecast.

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