In the UK, some of the major factors that contributed to making a decision when purchasing a new tablet were the price, the battery life, and the screen size. The main reason for purchasing a news tablet was that the current one was broken.
Apple and Samsung are two of the main players when it comes to tablets. Together they make up over 50 percent of the European market share for tablets. It is estimated that there will be almost 40 million tablet users in Germany by 2019.