In 2022, coupon, discount, and deals website Groupon invested approximately 149 million U.S. dollars in marketing activities. The sharp reduction in 2020 is strongly related to the coronavirus pandemic, which led companies around the world to cut back and put the brakes on certain expenses.
Marketing expense of Groupon from 2013 to 2022 (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital coupons and deals in the United States
Overview
5
- Premium Statistic Leading coupon aggregators by regular use in the U.S. 2023
- Premium Statistic Leading coupons and rebates websites in the U.S. 2023, based on visit share
- Premium Statistic Change in number of digital coupons in the U.S. 2018-2022
- Premium Statistic Sources of inspiration for new products in the U.S. 2023
- Premium Statistic Sources of information about products in the U.S. 2023
Use and discovery
6
- Premium Statistic Purchase habits when seeking out coupon codes in the U.S. 2023
- Premium Statistic Actions taken in order to receive coupons for online shopping in the U.S. 2023
- Premium Statistic Share of shoppers using mobile apps for digital coupons in the U.S. 2023, by category
- Premium Statistic Impact of inflation on online purchases in the U.S. 2023, by generation
- Premium Statistic Impact of digital coupon codes on online deal performance in the U.S. 2023
- Premium Statistic Social media followers of coupon and rebate sites U.S. 2019-2022
Users
8
- Premium Statistic Share of shoppers using physical and online coupons in the U.S. 2023
- Premium Statistic Share of online coupon users in the U.S. 2022, by age group
- Premium Statistic Share of mobile app coupon users in the U.S. 2022, by age group
- Premium Statistic Share of digital vs. paper coupon usage in the United States 2023
- Premium Statistic Share of digital vs. paper coupon usage in the United States 2023, by generation
- Premium Statistic Digital vs. paper coupon usage in the United States 2023, by employment status
- Premium Statistic Digital vs. paper coupon usage in the United States 2023, by marital status
- Premium Statistic Digital vs. paper coupon usage in the United States 2023, by parental status
Mobile usage
6
- Premium Statistic Leading discount and offer apps in the U.S. 2023, by downloads
- Premium Statistic Upside app: monthly downloads in the U.S. 2017-2023
- Premium Statistic Fetch app: monthly downloads in the U.S. 2017-2023
- Premium Statistic Rakuten deals app: monthly downloads in the U.S. 2017-2023
- Premium Statistic Countries with most Groupon app downloads 2022
- Premium Statistic Ibotta app: monthly downloads in the U.S. 2017-2023
Spotlight: Groupon
4
Further related statistics
17
- Groupon: annual operating expenses in North America 2019
- Groupon: operating income in North America 2015.2019
- Huya's sales and marketing expenses in China 2016-2022
- Share of internet users who visited Groupon in the U.S. 2018, by age
- Logitech advertising expenditure worldwide 2016-2023
- Hugo Boss' marketing expenses worldwide 2012-2023
- Avianca: selling expenses 2014-2020
- Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2022
- Marketing expenditure of Church & Dwight worldwide 2009-2023
- Red Hat Inc's annual sales and marketing spending worldwide 2009-2019
- Globant marketing spending 2014-2022
- La-Z-Boy's advertising costs worldwide from 2016 to 2023
- Cost of attendee promotion in the U.S. 2013, by event type
- Duolingo: annual sales and marketing spending 2019-2023
- SalesĀ & marketing expenses of Wipro FY 2015-2023
- Casper: sales and marketing expenditure worldwide 2017-2020
- Rakuten Rewards: quarterly operating income 2018-2022
Further Content: You might find this interesting as well
Statistics
- Groupon: annual operating expenses in North America 2019
- Groupon: operating income in North America 2015.2019
- Huya's sales and marketing expenses in China 2016-2022
- Share of internet users who visited Groupon in the U.S. 2018, by age
- Logitech advertising expenditure worldwide 2016-2023
- Hugo Boss' marketing expenses worldwide 2012-2023
- Avianca: selling expenses 2014-2020
- Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2022
- Marketing expenditure of Church & Dwight worldwide 2009-2023
- Red Hat Inc's annual sales and marketing spending worldwide 2009-2019
- Globant marketing spending 2014-2022
- La-Z-Boy's advertising costs worldwide from 2016 to 2023
- Cost of attendee promotion in the U.S. 2013, by event type
- Duolingo: annual sales and marketing spending 2019-2023
- SalesĀ & marketing expenses of Wipro FY 2015-2023
- Casper: sales and marketing expenditure worldwide 2017-2020
- Rakuten Rewards: quarterly operating income 2018-2022
Groupon. (March 16, 2023). Marketing expense of Groupon from 2013 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/678205/groupon-marketing-expense/
Groupon. "Marketing expense of Groupon from 2013 to 2022 (in million U.S. dollars)." Chart. March 16, 2023. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/678205/groupon-marketing-expense/
Groupon. (2023). Marketing expense of Groupon from 2013 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/678205/groupon-marketing-expense/
Groupon. "Marketing Expense of Groupon from 2013 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Mar 2023, https://www.statista.com/statistics/678205/groupon-marketing-expense/
Groupon, Marketing expense of Groupon from 2013 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/678205/groupon-marketing-expense/ (last visited April 26, 2024)
Marketing expense of Groupon from 2013 to 2022 (in million U.S. dollars) [Graph], Groupon, March 16, 2023. [Online]. Available: https://www.statista.com/statistics/678205/groupon-marketing-expense/