In 2020, coupon, discount, and deals website Groupon invested approximately 154.5 million U.S. dollars in marketing activities. The sharp reduction compared to previous years is strongly related to the coronavirus pandemic, which led companies around the world to cut back and put the brakes on certain expenses.
Marketing expense of Groupon from 2013 to 2020
(in million U.S. dollars)
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Groupon. (February 22, 2021). Marketing expense of Groupon from 2013 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 27, 2021, from https://www.statista.com/statistics/678205/groupon-marketing-expense/
Groupon. "Marketing expense of Groupon from 2013 to 2020 (in million U.S. dollars)." Chart. February 22, 2021. Statista. Accessed November 27, 2021. https://www.statista.com/statistics/678205/groupon-marketing-expense/
Groupon. (2021). Marketing expense of Groupon from 2013 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 27, 2021. https://www.statista.com/statistics/678205/groupon-marketing-expense/
Groupon. "Marketing Expense of Groupon from 2013 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Feb 2021, https://www.statista.com/statistics/678205/groupon-marketing-expense/
Groupon, Marketing expense of Groupon from 2013 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/678205/groupon-marketing-expense/ (last visited November 27, 2021)
