Groupon app monthly downloads worldwide 2019-2021, by operating system

After an increase in the number of downloads of the Groupon app from December 2019 to February 2020, both Google Play Store and Apple App Store downloads of the application plummeted. In 2021, the deals and discounts site's app was downloaded approximately 5.8 million times.

The star child of discounts

Groupon was launched in 2008 in the United States, as a deal-of-the-day platform, where subscribers can purchase vouchers and coupons for a wide range of services and products, from a romantic dinner to a manicure or a cruise vacation. After signing up, users receive daily or weekly notifications with special offers, customized according to their preferences, location, and transaction history.

Lean times for Groupon

In the early 2010s, the website quickly expanded into international markets, acquiring several similar local services, such as MyCityDeal in Europe, ClanDescuento in South America, or Qpod.jp in Asia. However, since the departure of its founder Andrew Mason in 2013, Groupon has experienced volatile times. In addition to seeing its number of active customers drop by nearly half since 2018, the coronavirus pandemic has dealt the U.S. company another severe blow. Used to seeing its quarterly revenue rise around the year-end holidays, 2020 left a bitter taste for Groupon which recorded its lowest result since 2011.