Groupon: number of mobile app downloads 2013-2019
Number of mobile Groupon app downloads worldwide as of March 2019 (in millions)
As of March 2019, over 195 million people had downloaded the Groupon app. Overall, over 75 percent of Groupon's transactions were completed via mobile devices.
Groupon mobile - additional information
Groupon was launched in 2008 in the United States, as a deal-of-the-day platform, where subscribers can purchase vouchers and coupons for a wide range of services and products, from a romantic dinner to a manicure or a cruise vacation. They can also receive daily or weekly alerts with special offers, based on preference, location and/or transaction history.
The website expanded quickly to the international market, by acquiring many similar local services, such as MyCityDeal (Europe), ClanDescuento (South America), or Qpod.jp (Japan). It has, as of the first quarter of 2019, almost 45.7 million global unique customers who had bought at least one deal during the previous year. During the same quarter, the company’s worldwide revenue was over 578.41 million U.S. dollars. The platform has generated almost 1.64 billion in North American market revenue in 2018.
One of the key to the company’s success is their Groupon app, available on iPhone, Android, Blackberry and Windows Phone. The application enables users to browse deals in their area or even in stores, as they are shopping, and to redeem the deals by using the screen as a coupon to be scanned. Mobile couponing is an increasingly popular phenomenon, especially in the United States.
Number of mobile Groupon app downloads worldwide as of March 2019 (in millions)
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