Global market reach of the largest online retail and auction sites in May 2014

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Global internet reach Corporation23.7%
Amazon Sites22%
Taobao Product Listings14.5%
Taobao Homepages14.5%
eBay13.6% Product Detail13%
360buy Corporation10.5%
eBay Sites10.2% Worldwide Sites7.8%

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This statistic shows the market penetration of the largest online retail and auction sites in May 2014, as measured in global internet reach. During that period of time, Chinese company was ranked first with a 23.7 percent global reach. Amazon was ranked second with a 22 percent global reach. The website is also the most popular online retailer in the United States.
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Release date
February 2015
Survey time period
May 2014
Age group
15 years and older
Special properties
Home and work desktop and laptop computers

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