Will pay TV continue to expand in Chile?
Regardless of the ongoing shifts in media consumption habits, the Chilean pay TV market saw its user base reach new heights as the current decade began. At the end of 2021, the number of pay TV subscriptions surpassed 3.4 million for the first time this century. It was also the third consecutive year of growth for the segment. Similarly, that year Chile's pay TV penetration stood at its third-highest rate ever – 17.5 percent. For comparison, the share had only surpassed 10 percent in late 2010. The indicator refers to the total number of subscriptions divided by every 100 inhabitants.The Chilean video streaming sector
While about two-thirds of people end up watching pay TV, the share of Chileans accessing video streaming platforms stood just a little above 40 percent in 2021, suggesting that there is still room for expansion. During that same survey, consumers were asked to pick a single favorite subscription video-on-demand (SVOD) service. Seven of 10 interviewees chose Netflix, stressing the benchmark company's persisting hegemony. However, a study conducted around the same time measured the most in-demand digital originals in Chile, and the three absolute leaders were Disney+ productions. Netflix might have had the upper hand, but "Loki," "WandaVision," and "The Mandalorian" came to reclaim the viewers' attention.
