The statistic above presents data on the daily time spent watching TV per capita in the United States from 2010 to 2015 and offers a forecast for the period 2016 to 2018. An average U.S. consumer spent 289 minutes (4h 49min) daily watching TV in 2015. As new technologies threaten the existence of traditional TV, consumers turn to internet-connected technologies for entertainment. In 2017, consumers spent an average of 2.3 hours daily using an enabled smart TV and a further 3.6 hours using an internet-connected device such as an Amazon Fire TV, an Apple TV, or Google Chromecast.
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U.S. media usage - time spent watching television 2010-2018
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Daily time spent watching TV per capita in the United States from 2010 to 2018 (in minutes)
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The statistic above presents data on the daily time spent watching TV per capita in the United States from 2010 to 2015 and offers a forecast for the period 2016 to 2018. An average U.S. consumer spent 289 minutes (4h 49min) daily watching TV in 2015. As new technologies threaten the existence of traditional TV, consumers turn to internet-connected technologies for entertainment. In 2017, consumers spent an average of 2.3 hours daily using an enabled smart TV and a further 3.6 hours using an internet-connected device such as an Amazon Fire TV, an Apple TV, or Google Chromecast.
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The statistic above presents data on the daily time spent watching TV per capita in the United States from 2010 to 2015 and offers a forecast for the period 2016 to 2018. An average U.S. consumer spent 289 minutes (4h 49min) daily watching TV in 2015. As new technologies threaten the existence of traditional TV, consumers turn to internet-connected technologies for entertainment. In 2017, consumers spent an average of 2.3 hours daily using an enabled smart TV and a further 3.6 hours using an internet-connected device such as an Amazon Fire TV, an Apple TV, or Google Chromecast.
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- Release date
- June 2016
- Region
- United States
- Survey time period
- 2010 to 2015
- Supplementary notes
- * Forecast.
More information
- Region
- United States
- Survey time period
- 2010 to 2015
- Supplementary notes
- * Forecast.
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Statistics on "Television in the U.S."
- Industry financials
The most important statistics
- Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sectorGrowth of the media and entertainment spending in the U.S. 2016-2021, by sector
- Estimated revenue of TV broadcasters in the United States from 2005 to 2016 (in million U.S. dollars)Revenue of U.S. TV broadcasters 2005-2016
- Revenue of TV broadcasters in the United States from 2010 to 2016, by source (in billion U.S. dollars)Revenue of U.S. TV broadcasters 2010-2016, by source
- Estimated expenses of U.S. TV broadcasters from 2007 to 2016 (in billion U.S. dollars)Expenses of U.S. television broadcasters 2007-2016
- Local television station revenue in the United States from 2016 to 2020 (in billion U.S. dollars)Local TV station revenues in the U.S. 2016-2020,
- Television subscription revenue in the United States from 2011 to 2020 (in billion U.S. dollars)TV subscription revenue in the U.S. 2011-2020
- Revenue of television stations in the United States in 2016, by owner typeRevenue of the TV stations in the U.S. 2016, by owner
- Value of mergers and acquisitions in the broadcast TV sector in the United States from 1st quarter 2010 to 1st quarter 2016 (in million U.S. dollars)Value of M&A deals in broadcast TV sector in the U.S. 2010-2016
- Market data
The most important statistics
- Number of commercial TV stations in the United States from 1950 to 2017Number of commercial TV stations in the U.S. 1950-2017
- Number of TV households in the United States from season 2000-2001 to season 2017-2018 (in millions)Number of TV households in the U.S. 2000-2018
- Number of TV households in North America from 2010 to 2021, by platform (in millions)Number of TV households in North America 2010-2021, by platform
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2017-2018TV households in the largest local TV markets in the U.S. 2017
- Daily reach of various media in the United States in spring 2016Media reach in the U.S. 2016
- Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
- Internet-connected TV penetration rate in the United States from 2014 to 2017Connected TV penetration rate in the U.S. 2017
- Employment data
The most important statistics
- Total employment in U.S. broadcasting industries from 2001 to 2018 (in 1,000s)Employment in U.S. broadcasting industries 2001-2018
- Unemployment rate in the U.S. broadcasting* industry from 2001 to 2017Unemployment rate in the U.S. broadcasting industry 2001-2017
- Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2017 (in U.S. dollars)Average hourly earnings in U.S. broadcasting industries 2007-2017
- Market leaders
The most important statistics
- Leading cable networks in the United States in 2017, by number of primetime viewers (in millions)Leading cable networks in the U.S. 2017
- Leading cable networks in the United States in April 2018, by number of primetime viewers (in millions)U.S. cable networks: number of primetime viewers 2018
- Leading cable networks in the United States in April 2018, by number of total day viewers (in thousands)Cable networks: number of viewers in the U.S. April 2018
- Leading ad supported broadcast and cable networks in the United States in 2017, by average number of viewersMost watched TV networks in the U.S. 2017
- Leading cable news networks in the United States in April 2018, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers April 2018
- Leading new network TV series in the United States in the 2016-17 season, by number of viewers (in millions)Most watched new network TV series in the U.S. 2016
- Level of trust in TV networks in the United States in 2017, by genreTrust in TV networks U.S. 2017
- Combined evening news audiences on U.S. television networks from 2008 to 2016 (in millions)Evening news audiences on U.S. television networks 2008-2016
- Consumer behavior
The most important statistics
- Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
- Share of primetime TV viewing time in the United States in 2016, by platformDistribution of primetime TV viewership in the U.S. 2016
- How do you most often decide to watch a new TV series?Leading sources of discovering new TV shows among Millennials in the U.S. 2017
- Distribution of binge viewers in the United States in the United States in 2017, by ageBinge viewing habits in the United States in 2017, by age
- What kind of content do you binge view?Binge viewing: types of content watched in the U.S. 2016
- Which of the following sources is your main method for binge viewing?Binge viewing: devices used in the U.S. 2016
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?Interest in tailored pay-TV packages in North America 2017
- Number of TV viewers who typically watch documentaries in the United States from spring 2008 to spring 2017 (in millions)TV viewers who typically watch documentaries in the U.S. 2017
- Time spent
The most important statistics
- Daily time spent watching TV per capita in the United States from 2010 to 2018 (in minutes)U.S. media usage - time spent watching television 2010-2018
- Average daily time spent watching TV per capita in the United States in 2016, by gender (in hours)U.S. TV consumption: average viewing time in 2016, by gender
- Average daily time spent watching TV per capita in the United States in 2016, by age group (in hours)U.S. TV consumption: daily viewing time in 2016, by age
- Weekly time spent with traditional TV among Millennials in the United States from 1st quarter 2015 to 2nd quarter 2017 (in minutes)Time spent with traditional TV among young adults in the U.S. 2017
- Weekly time 12- to 17-year-olds spend watching TV in the United States in 4th quarter 2016, by source (in hours)Time U.S. teens spent with TV 2016
- Weekly time spent watching TV among Baby Boomers in the United States from 3rd quarter 2014 to 3rd quarter 2016, by platform (in hours)Baby Boomers: weekly time spent watching TV 2014-2016
- Monthly time spent watching selected online streaming services per household in the United States as of April 2017 (in hours)Monthly time spent using streaming services in the U.S. 2017
- Content
The most important statistics
- Number of original scripted TV series in the United States from 2009 to 2017Number of scripted TV series in the U.S. 2009-2017
- Leading syndicated TV programs in the United States from August 2016 to August 2017Leading syndicated programs on U.S. TV 2017
- Leading single telecast TV programs in the United States in 2017, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2017
- Leading cable TV series in the United States in Fall 2016, by number of viewers (in millions)Most watched cable TV series in the U.S. 2016
- Leading broadcast TV shows in the United States in 2016, by Millennial ratingsMillennials: TV shows with the highest ratings in the U.S. 2016
- Leading TV series in the United States as of March 2018, by production costs per episode (in million U.S. dollars)Most expensive TV shows produced as of 2018
- Types of video content members of affluent U.S. households watched on TV the past 7 days in 2017Types of video content watched on TV by affluent households 2017
- Which offline news brands have you accessed in the last week? Leading offline news brands in the U.S. 2017
- Advertising
The most important statistics
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Leading advertisers on cable TV networks in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2016
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Leading movie commercials in the United States from May 14 to May 20, 2018, by television advertising spending (in million U.S. dollars)Leading trailers in the U.S. May 2018, by weekly TV ad spend
- Leading TV shows on broadcast TV in the United States during the 2016/17 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2016/17
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Statistics
- Distribution of adult TV viewers in the U.S. 2013, by ethnicity
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