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U.S. media usage - time spent watching television 2014-2021
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U.S. media usage - time spent watching television 2014-2021
Daily time spent watching TV per capita in the United States from 2014 to 2021 (in hours.minutes)
The statistic above presents data on the daily time spent watching TV per capita in the United States from 2014 to 2018, and offers a forecast for the period 2019 to 2021. An average U.S. consumer spent 3 hours and 44 minutes watching TV daily in 2018, down from 4 hours and 20 minutes in 2014. It is predicted that daily TV consumption will continue to decrease and that U.S. consumers will spent around 3 hours and 22 minutes with the medium in 2021.
Daily time spent watching TV per capita in the United States from 2014 to 2021 (in hours.minutes)
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The statistic above presents data on the daily time spent watching TV per capita in the United States from 2014 to 2018, and offers a forecast for the period 2019 to 2021. An average U.S. consumer spent 3 hours and 44 minutes watching TV daily in 2018, down from 4 hours and 20 minutes in 2014. It is predicted that daily TV consumption will continue to decrease and that U.S. consumers will spent around 3 hours and 22 minutes with the medium in 2021.
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- Release date
- June 2019
- Region
- United States
- Survey time period
- April 2019
- Age group
- 18 years and older
- Special properties
- excludes digital, includes all time spent with TV, regardless of multitasking
- Supplementary notes
-
* Forecast.
The data is presented in hours and minutes, i.e. 4.2 shows 4 hours and 20 minutes, 4.05 shows 4 hours and 5 minutes.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- April 2019
- Age group
- 18 years and older
- Special properties
- excludes digital, includes all time spent with TV, regardless of multitasking
- Supplementary notes
-
* Forecast.
The data is presented in hours and minutes, i.e. 4.2 shows 4 hours and 20 minutes, 4.05 shows 4 hours and 5 minutes.
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Television in the U.S.
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Statistics on "Television in the U.S."
- Industry financials
The most important statistics
- Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sectorGrowth of the media and entertainment spending in the U.S. 2016-2021, by sector
- Estimated revenue of TV broadcasters in the United States from 2005 to 2017 (in million U.S. dollars)Revenue of U.S. TV broadcasters 2005-2017
- Revenue of TV broadcasters in the United States from 2010 to 2017, by source (in billion U.S. dollars)Revenue of U.S. TV broadcasters 2010-2017, by source
- Estimated expenses of U.S. TV broadcasters from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. television broadcasters 2007-2017
- Local television station revenue in the United States from 2016 to 2020 (in billion U.S. dollars)Local TV station revenues in the U.S. 2016-2020
- Television subscription revenue in the United States from 2011 to 2020 (in billion U.S. dollars)TV subscription revenue in the U.S. 2011-2020
- Value of mergers and acquisitions of local TV stations in the United States from 1996 to 2017 (in billion U.S dollars)Local TV: M&A value in the U.S. 1996-2017
- Revenue of television stations in the United States in 2016, by owner typeRevenue of the TV stations in the U.S. 2016, by owner
- Market data
The most important statistics
- Number of commercial TV stations in the United States from 1950 to 2017Number of commercial TV stations in the U.S. 1950-2017
- Number of TV households in the United States from season 2000-2001 to season 2018-2019 (in millions)Number of TV households in the U.S. 2000-2019
- Number of TV households in North America from 2010 to 2021, by platform (in millions)Number of TV households in North America 2010-2021, by platform
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2018-2019TV households in the largest local TV markets in the U.S. 2019
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- TV reach in the United States in 2017 and 2018, by time periodTV reach in the U.S. 2017-2018, by time period
- Reach of TV shows/episodes on a typical weekday in the United States as of January 2018, by daypartTV shows/episodes reach on weekdays in the U.S. 2018, by daypart
- Internet-connected TV penetration rate in the United States from 2014 to 2017Connected TV penetration rate in the U.S. 2017
- Employment data
The most important statistics
- Total employment in U.S. broadcasting industries from 2001 to 2019 (in 1,000s)Employment in U.S. broadcasting industries 2001-2019
- Unemployment rate in the U.S. broadcasting* industry from 2001 to 2018Unemployment rate in the U.S. broadcasting industry 2001-2018
- Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2018 (in U.S. dollars)Average hourly earnings in U.S. broadcasting industries 2007-2018
- Market leaders
The most important statistics
- Leading cable networks in the United States in 2017, by number of primetime viewers (in millions)Leading cable networks in the U.S. 2017
- Leading cable networks in the United States in May 2019, by number of primetime viewers (in millions)Cable networks: number of primetime viewers in the U.S. May 2019
- Leading cable networks in the United States in May 2019, by number of total day viewers (in thousands)Cable networks: number of viewers in the U.S. May 2019
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewersMost watched TV networks in the U.S. 2018
- Leading cable news networks in the United States in May 2019, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers May 2019
- Leading new network TV series in the United States in the 2016-17 season, by number of viewers (in millions)Most watched new network TV series in the U.S. 2016
- Level of trust in TV networks in the United States in 2017, by genreTrust in TV networks U.S. 2017
- Combined evening news audiences on U.S. television networks from 2016 to 2017 (in millions)Evening news audiences on U.S. television networks 2016-2017
- Consumer behavior
The most important statistics
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- Change in TV content viewing habits among pay TV subscribers in the United States in 2017, by deviceChange in pay TV content viewing habits in the U.S. 2017, by device
- How do you most often decide to watch a new TV series?Leading sources of discovering new TV shows among Millennials in the U.S. 2017
- Distribution of binge viewers in the United States in the United States in 2017, by ageBinge viewing habits in the United States in 2017, by age
- Share of binge-watchers in the United States as of April 2018, by genderBinge-watchers in the U.S. 2018, by gender
- Most common reasons for binge-watching TV series in the United States as of April 2018Binge-viewing reasons in the U.S. 2018
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?Interest in tailored pay-TV packages in North America 2017
- TV consumption methods of Millennials in the United States as of April 2017Ways in which Millennials watch TV in the U.S. as of 2017
- Time spent
The most important statistics
- Daily time spent watching TV per capita in the United States from 2014 to 2021 (in hours.minutes)U.S. media usage - time spent watching television 2014-2021
- Daily time spent watching live TV in the United States in November 2017, by city (in hours)Time spent watching live TV in the U.S. November 2017, by city
- Average daily time spent watching TV per capita in the United States in 2017, by gender (in hours)U.S. TV consumption: average viewing time in 2017, by gender
- Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)U.S. TV consumption: daily viewing time in 2017, by age
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)Time spent with TV among young adults in the U.S. 2011-2017
- Weekly time 12- to 17-year-olds spend watching TV in the United States in 1st quarter 2018, by source (in minutes)Time U.S. teens spent with TV 2018
- Weekly time spent watching TV among Baby Boomers in the United States in 1st quarter 2018, by platform (in minutes)Baby Boomers: weekly time spent watching TV Q1 2018
- Content
The most important statistics
- Number of original scripted TV series in the United States from 2009 to 2018Number of scripted TV series in the U.S. 2009-2018
- Are you satisfied with the amount of shows and movies available on cable/satellite television?Satisfaction among U.S. consumers with amount of shows/movies available on TV 2017
- Leading syndicated TV programs in the United States from August 2016 to August 2017Leading syndicated programs on U.S. TV 2017
- Leading single telecast TV programs in the United States in 2018, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2018
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating scoreContemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- Leading TV series in the United States as of January 2019, by production costs per episode (in million U.S. dollars)Most expensive TV shows produced as of 2019
- Leading offline news brands accessed in the United States as of February 2018Leading offline news brands in the U.S. 2018
- Leading cable news networks in the United States in 2017, by number of primetime viewers (in thousands)U.S. cable news: number of primetime viewers in 2017
- Advertising
The most important statistics
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Leading movie commercials in the United States in week ending May 5, 2019, by television advertising spending (in million U.S. dollars)Leading trailers in the U.S. May 2019, by weekly TV ad spend
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of adult TV viewers in the U.S. 2013, by ethnicity
- Distribution of TV viewers of shows with a black cast in the U.S. 2017, by ethnicity
- Distribution of TV viewers in the U.S. 2013, by gender
- Distribution of TV viewers in the U.S 2013, by age
- Distribution of TV viewers in the U.S. 2013, by income
- Devices used for watching live tv broadcasts in Finland 2014, 2016
- Commercial TV reach in Finland 2017
- Average television consumption per weekday in Germany 2014-2018
- TV viewing time of children in Germany 2010-2018, by age group
- Amount of television watched on shared house TV in the UK 2013, by parent demographic
- Time spent watching TV out of the home in the United Kingdom (UK) 2013 (total)
- Average daily TV consumption in Western Europe 2011-2020
- Average daily television consumption in Russia 2010-2018
- Average daily TV consumption in Central and Eastern Europe 2011-2020
- Share of retail sales value of TVs in China 2018, by sales channel
- Purchase reasons for TV sets in Germany 2014
- Opinion on the reliability of TV news in France 2017
- Revenue of Hisense television sales China 2017
- Second screen usage while watching TV in the United Kingdom (UK) 2018, by device
Studies
- Television consumption in France
- Television in Sweden
- Public service television in Scandinavia
- Television in Canada
- Television in Germany
- Public service television in Sweden
- Television in the U.S.
- Television industry in Italy
- Television industry in India
- Television industry in the Netherlands
- Television industry in the United Kingdom (UK)
- Television industry worldwide
- Television industry in Europe
- Television industry in Belgium
- Television industry in Finland
Statistics on "Television in the U.S."
- Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sector
- Estimated revenue of TV broadcasters in the United States from 2005 to 2017 (in million U.S. dollars)
- Revenue of TV broadcasters in the United States from 2010 to 2017, by source (in billion U.S. dollars)
- Estimated expenses of U.S. TV broadcasters from 2007 to 2017 (in billion U.S. dollars)
- Local television station revenue in the United States from 2016 to 2020 (in billion U.S. dollars)
- Television subscription revenue in the United States from 2011 to 2020 (in billion U.S. dollars)
- Value of mergers and acquisitions of local TV stations in the United States from 1996 to 2017 (in billion U.S dollars)
- Revenue of television stations in the United States in 2016, by owner type
- Number of commercial TV stations in the United States from 1950 to 2017
- Number of TV households in the United States from season 2000-2001 to season 2018-2019 (in millions)
- Number of TV households in North America from 2010 to 2021, by platform (in millions)
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2018-2019
- Weekly TV reach in the United States as of March 2018, by age group
- TV reach in the United States in 2017 and 2018, by time period
- Reach of TV shows/episodes on a typical weekday in the United States as of January 2018, by daypart
- Internet-connected TV penetration rate in the United States from 2014 to 2017
- Total employment in U.S. broadcasting industries from 2001 to 2019 (in 1,000s)
- Unemployment rate in the U.S. broadcasting* industry from 2001 to 2018
- Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2018 (in U.S. dollars)
- Leading cable networks in the United States in 2017, by number of primetime viewers (in millions)
- Leading cable networks in the United States in May 2019, by number of primetime viewers (in millions)
- Leading cable networks in the United States in May 2019, by number of total day viewers (in thousands)
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewers
- Leading cable news networks in the United States in May 2019, by number of primetime viewers (in 1,000s)
- Leading new network TV series in the United States in the 2016-17 season, by number of viewers (in millions)
- Level of trust in TV networks in the United States in 2017, by genre
- Combined evening news audiences on U.S. television networks from 2016 to 2017 (in millions)
- Change in TV content viewing habits among pay TV subscribers in the United States in 2017, by device
- How do you most often decide to watch a new TV series?
- Distribution of binge viewers in the United States in the United States in 2017, by age
- Share of binge-watchers in the United States as of April 2018, by gender
- Most common reasons for binge-watching TV series in the United States as of April 2018
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?
- TV consumption methods of Millennials in the United States as of April 2017
- Share of weekly linear TV content co-viewing time in the United States as of November 2017, by platform
- Share of consumers who access TV content from the internet in the United States from 2015 to 2017, by age
- Would you like to be able to search for TV shows and movies across all of your TV services*?
- Share of pay TV subscribers who get frustrated finding something to watch on TV in North America from 3rd quarter 2013 to 3rd quarter 2017
- Daily time spent watching TV per capita in the United States from 2014 to 2021 (in hours.minutes)
- Daily time spent watching live TV in the United States in November 2017, by city (in hours)
- Average daily time spent watching TV per capita in the United States in 2017, by gender (in hours)
- Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)
- Weekly time 12- to 17-year-olds spend watching TV in the United States in 1st quarter 2018, by source (in minutes)
- Weekly time spent watching TV among Baby Boomers in the United States in 1st quarter 2018, by platform (in minutes)
- Number of original scripted TV series in the United States from 2009 to 2018
- Are you satisfied with the amount of shows and movies available on cable/satellite television?
- Leading syndicated TV programs in the United States from August 2016 to August 2017
- Leading single telecast TV programs in the United States in 2018, based on total viewers (in millions)
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating score
- Leading TV series in the United States as of January 2019, by production costs per episode (in million U.S. dollars)
- Leading offline news brands accessed in the United States as of February 2018
- Leading cable news networks in the United States in 2017, by number of primetime viewers (in thousands)
- Most popular television shows based on audience demand in the United States from April 28 to May 4, 2019 (in million average demand expressions)
- Most popular linear TV content genres to co-view in the United States as of November 2017
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Leading movie commercials in the United States in week ending May 5, 2019, by television advertising spending (in million U.S. dollars)
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
- Distribution of adult TV viewers in the United States in 4th quarter 2013, by ethnicity
- Distribution of TV viewers for series with a predominantly black cast or black main character in the United States in 2016-2017, by ethnicity
- Distribution of adult TV viewers in the United States in 4th quarter 2013, by gender
- Distribution of adult TV viewers in the United States in 4th quarter 2013, by age
- Distribution of adult TV viewers in the United States in 4th quarter 2013, by household income
- Which devices do you use for watching live tv broadcasts?
- Daily and weekly reach of commercial television in Finland in 2017
- Average television consumption on a weekday in Germany from 2014 to 2018, by hours of viewing time (in million viewers)
- Television viewing time of children in Germany from 2010 to 2018, by age group (in minutes per day)
- Amount of television watched with TV on in the house in the United Kingdom (UK) in 2013, by parent demographic (in minutes)
- On average, how much time, if any, do you spend, per week, watching television content whilst out of the home (e.g. whilst commuting or travelling)?*
- Average daily time spent watching television per capita in Western Europe from 2011 to 2020 (in minutes)
- Average daily time spent watching television per capita in Russia from 2010 to 2018 (in minutes)
- Average daily time spent watching television per capita in Central and Eastern Europe from 2011 to 2020 (in minutes)
- Share of retail sales value of televisions in China in 2018, by sales channel
- When you or other members of your household purchased these products or devices, what were the reasons for purchase?
- Opinion on the reliability of news broadcast on television in France in 2017
- Sales revenue of Hisense televisions from 2012 to 2017 (in billion yuan)
- Which other devices do you use while watching TV?*
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