D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowWith a sales value of over five billion euros, mass markets represented the preferred sale channels by Italian consumers to purchase cosmetics in 2023. Perfume shops followed with a sales value of approximately 2.5 billion euros. Facial care and body care are the leading two market segments, representing 16.4 percent and 15.3 percent of the cosmetic products consumed in Italy respectively.
Appearance matters
Italy’s cosmetics market is one of the largest in Europe both in terms of turnover and consumption. When compared to other European countries, Italy ranks third in terms of total consumption. When considering the size of the population, the consumption per capita is even higher. Moreover, the worldwide turnover of the Italian cosmetics and personal care industry reached an estimated value of over 15 billion euros in 2023.
Key player in the sector worldwide
Italy is also a key player in the export of cosmetics, with products being purchased all over the world. The exports value of Italian cosmetics reached five billion euros in 2019 and seven billion euros in 2023, growing significantly since 2013, when the value was equal to 3.2 billion euros. France and Germany were among the leading importers of Italian cosmetics. The two countries together imported approximately over one billion euros of cosmetics from Italy in 2023.
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Global overview
European market overview
Leading markets
Leading players
Further related statistics
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.