Cosmetic products market value in Italy 2018, by channel

Cosmetic products market value in Italy in 2018, by sales channel (in million euros)

Cosmetic products market value in Italy 2018, by channel This statistic shows the value of the cosmetic products market in Italy in 2018, split by channel. As of 2018, the majority of cosmetic sales value was generated through perfume shops, at approximately two billion euros. This was followed closely by sales in pharmacies which was worth 1,8 billion euros.
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Cosmetic products market value in Italy in 2018, by sales channel (in million euros)

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Market value in million euros
Mass market and other channels4,133
Perfume shops2,037
Pharmacies1,854
Supermarkets and hypermarkets1,785
Self service specialist drug1,481
Hairdressing577
Direct sales482
Herbalist shops441
Single brand store410
E-commerce391
Beauty salons237
Other457
Market value in million euros
Mass market and other channels4,133
Perfume shops2,037
Pharmacies1,854
Supermarkets and hypermarkets1,785
Self service specialist drug1,481
Hairdressing577
Direct sales482
Herbalist shops441
Single brand store410
E-commerce391
Beauty salons237
Other457
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This statistic shows the value of the cosmetic products market in Italy in 2018, split by channel. As of 2018, the majority of cosmetic sales value was generated through perfume shops, at approximately two billion euros. This was followed closely by sales in pharmacies which was worth 1,8 billion euros.
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