The graph shows the main factors influencing an app download decision by smartphone users in China, as of May 2013. By that time, 37 percent of respondents claimed the price of an app to be a reason for downloading it.
Which factors have the biggest influence on your app download decisions?
The study was conducted in China, India, Japan, Korea, Singapore, Australia, New Zealand, UK, US, France, Germany, Kenya, Nigeria and South Africa.
In the survey, Decision Fuel & On Device Research mobile web platforms were used to collect a representative sample in each market, including smartphones and feature phones.
The source does not provide information on the methodology and the date of survey.
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InMobi. (May 21, 2013). Which factors have the biggest influence on your app download decisions? [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/278703/factors-that-influence-smartphone-app-download-decision-in-china/
InMobi. "Which factors have the biggest influence on your app download decisions?." Chart. May 21, 2013. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/278703/factors-that-influence-smartphone-app-download-decision-in-china/
InMobi. (2013). Which factors have the biggest influence on your app download decisions?. Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/278703/factors-that-influence-smartphone-app-download-decision-in-china/
InMobi. "Which Factors Have The Biggest Influence on Your App Download Decisions?." Statista, Statista Inc., 21 May 2013, https://www.statista.com/statistics/278703/factors-that-influence-smartphone-app-download-decision-in-china/
InMobi, Which factors have the biggest influence on your app download decisions? Statista, https://www.statista.com/statistics/278703/factors-that-influence-smartphone-app-download-decision-in-china/ (last visited February 23, 2020)
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