Bumble Inc. is the parent company of online dating and social networking services Bumble and Badoo. In 2022, revenues generated by the Bumble app amounted to approximately 694 million U.S. dollars. In 2019, Bumble revenues surpassed Badoo and other services combined, making up 55 percent of the company's revenue. Online revenues for dating services are forecasted to reach more than 1.9 billion U.S. dollars in the United States alone by 2026.
Is the popularity of online dating here to stay?
Due to the global outburst of coronavirus pandemic, users worldwide have been relying on web and mobile applications to meet new people and find romance while social distancing. According to an April 2020 survey of online dating app users in the United States, 31 percent of responders were using dating apps somewhat more than before the coronavirus pandemic. While vaccination plans roll out and social distancing measures are expected to ease in several countries, online dating will remain part of internet users’ online experience, with both Match Group and Bumble Inc forecasting a surge in usage for the summer of 2021.
Match Group versus Bumble Inc.
As of January 2021, Bumble and Badoo figured in leading positions among the most downloaded dating apps worldwide, however, Tinder ranked as the most popular dating app by far with more than six million monthly downloads. Tinder was launched in 2012 and was acquired by Match Group in 2017, consistently scoring as the leading application in the company’s online dating brands portfolio since. Match Group owns, among others, the eponymous Match.com, millennial-targeting app PlentyofFish, and Japan’s leading dating app Pairs. The company grossed more than two billion U.S. dollars in 2020, with annual revenues experiencing a constant increase over the years. Bumble was launched in 2014 under Badoo’s MagicLab umbrella, only to take over at the end of 2019 with Bumble Inc. becoming the parent company of online dating services Bumble and Badoo. The company, which went public in February 2021, reported more than 170 million U.S. dollars in revenues for the first quarter of 2021.
Annual revenue generated by Bumble Inc. from 2018 to 2022, by app
(in million U.S. dollars)
Badoo App and Other
January 29, through December 31, 2020 (Successor)
January 1, 2020 through January 28, 2020* (Predecessor)
*This Annual Report includes certain historical consolidated financial and other data for Buzz Holdings L.P., a Delaware limited partnership (“Bumble
Holdings”). Bumble Holdings was formed primarily as a vehicle to finance the acquisition (the “Sponsor Acquisition”) on January 29, 2020 of a majority
stake in Worldwide Vision Limited by a group of investment funds managed by The Blackstone Group Inc. (“Blackstone”). As Bumble Holdings did not
have any previous operations, Worldwide Vision Limited, a Bermuda exempted limited company, and its subsidiaries (the “Predecessor”) is viewed as the
predecessor to Bumble Holdings and its consolidated subsidiaries (the “Successor”).
On January 29, 2020, Worldwide Vision Limited was merged via a solvent transfer of trade and assets into Buzz Merger Sub Limited, a Bermuda limited
company and indirect subsidiary of Bumble Holdings, which carried forward and continued to operate the Worldwide Vision Limited trade as of that date.
As a result, on January 29, 2020, Worldwide Vision Limited ceased to exist and Buzz Merger Sub Limited was subsequently renamed Worldwide Vision
Limited. On September 9, 2020, Worldwide Vision Limited merged with and into Buzz Finco L.L.C., a Delaware limited liability company and an indirect
subsidiary of Bumble Holdings., with Buzz Finco L.L.C. surviving such merger.
Bumble Inc. was incorporated as a Delaware corporation on October 5, 2020. Prior to the completion of its initial public offering (the “IPO”) on February
16, 2021, Bumble Inc. undertook certain reorganization transactions (the “Reorganization Transactions”) such that Bumble Inc. is now a holding company,
and its sole material asset is a controlling equity interest in Bumble Holdings. As the general partner of Bumble Holdings, Bumble Inc. now operates and
controls all of the business and affairs of Bumble Holdings, has the obligation to absorb losses and receive benefits from Bumble Holdings and, through
Bumble Holdings and its subsidiaries, conduct its business. As a result, the consolidated financial statements of Bumble Inc. will recognize the assets and
liabilities received in the Reorganization Transactions at their historical carrying amounts, as reflected in the historical financial statements of Bumble
Holdings. Bumble Inc. will consolidate Bumble Holdings on its consolidated financial statements and record a non-controlling interest, related to the
Common Units (as defined below) and the Incentive Units (as defined below) held by its pre-IPO owners, on its consolidated balance sheet and statement
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Bumble. (February 22, 2023). Annual revenue generated by Bumble Inc. from 2018 to 2022, by app (in million U.S. dollars) [Graph]. In Statista. Retrieved September 28, 2023, from https://www.statista.com/statistics/1231967/annual-bumble-revenue-by-app/
Bumble. "Annual revenue generated by Bumble Inc. from 2018 to 2022, by app (in million U.S. dollars)." Chart. February 22, 2023. Statista. Accessed September 28, 2023. https://www.statista.com/statistics/1231967/annual-bumble-revenue-by-app/
Bumble. (2023). Annual revenue generated by Bumble Inc. from 2018 to 2022, by app (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 28, 2023. https://www.statista.com/statistics/1231967/annual-bumble-revenue-by-app/
Bumble. "Annual Revenue Generated by Bumble Inc. from 2018 to 2022, by App (in Million U.S. Dollars)." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/1231967/annual-bumble-revenue-by-app/
Bumble, Annual revenue generated by Bumble Inc. from 2018 to 2022, by app (in million U.S. dollars) Statista, https://www.statista.com/statistics/1231967/annual-bumble-revenue-by-app/ (last visited September 28, 2023)
Annual revenue generated by Bumble Inc. from 2018 to 2022, by app (in million U.S. dollars) [Graph], Bumble, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/1231967/annual-bumble-revenue-by-app/