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Netflix IAP revenues as of Q4 2022

Published by L. Ceci, Jan 30, 2023
Revenues on the Netflix app have experienced a constant downward trend in recent, probably due to the increasingly present competition from other on-demand streaming services. In the most recent measured quarter, the in-app purchase revenues generated by Netflix's mobile app on Google Play and Apple App Store combined amounted to roughly 64.5 million U.S. dollars. This represented a decrease of approximately seven percent compared to the previous quarter. In June 2022, Netflix app was among in the leading entertainment apps on iPhone based on revenues generated in the United States, after HBO Max, Disney+, and Hulu among others.

Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 4th quarter 2022 (in million U.S. dollars)

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AppMagic
Release date

January 2023

Region

Worldwide

Survey time period

Q1 2018 to Q4 2022

Special properties

Google Play and Apple App Store combined; IAP revenues reduced by platform fees and taxes

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Statistics on Leading apps - top titles

App metrics

8

Gaming

7

Shopping

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Social

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Dating

5

Health & fitness

6

Video and entertainment

4

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