U.S. furniture and homeware e-retail share 2017-2025

Furniture and home furnishings sales represent around 17.28 percent of total U.S. e-retail sales, according to 2021 estimates. This segment is expected to see its share gradually reduced until 2025, when it could account for less than 15.66 percent of total retail e-commerce sales in the United States.

Furniture shipments on the rise

Online furniture sales represent one of the strongest e-commerce sales categories in the United States. In 2019, U.S. furniture manufacturing shipments were worth 43 billion U.S. dollars. Overall, the e-commerce share of U.S. furniture wholesale trade has been increasing since 2015, amounting to a higher than ever 22.8 percent as of 2019.

What drives online furniture sales in the U.S.?

The growing online presence of brick-and-mortar retail chains such as Target, the global expansion of multi-channel lifestyle brands like Anthropologie, as well as the U.S. subsidiaries of international retailers like Otto Group-owned Crate and Barrel, are all factors in the trajectory of online furniture sales. Global competitors such as IKEA complete the picture.

The increasing prevalence of online shopping as well as online flash sales, special offers, extensive product selection, and home delivery, particularly during the COVID-19 pandemic, are important influences that determine consumers' willingness to buy large furniture items online. Social media sites like Pinterest or lifestyle blogs also offer more exposure to interior design topics, prompting consumers to take a keen interest in DIY projects or redecorating. The strong online presence of contemporary tastemakers and trendsetters also impact and influence retail e-commerce sales.