U.S. furniture and homeware e-retail share 2017-2024

The statistic shows the share of furniture and home furnishings sales in total U.S. e-retail sales from 2017 to 2024. Furniture and home furnishings sales are expected to account for 9.49 percent of total retail e-commerce sales in the United States in 2024.

Online furniture sales

Online furniture sales represent one of the strongest e-commerce sales categories in the United States. In 2016, the e-commerce value of U.S. furniture and furnishings manufacturing shipments amounted to more than 40.7 billion U.S. dollars. Overall, the e-commerce share of U.S. merchant wholesale trade sales of furniture and home furnishings amounted to 20.9 percent.
The growing online presence of traditional brick-and-mortal retail chains such as Target, the global expansion of multi-channel lifestyle brands e.g. Anthropologie as well as the U.S. subsidiaries of international retailers like Otto Group-owned Crate and Barrel are all factors in the trajectory of online furniture sales. Global competitors such as IKEA complete the picture.
The increasing prevalence of online shopping as well as online flash sales, special offers, extensive product selection and home delivery are important influences that determine the demand and popularity of online furniture sales. Social media sites like Pinterest or lifestyle blogs also offer more exposure to interior design topics, prompting consumers to take a keen interest in DIY or redecorating. The strong online presences of contemporary tastemakers and trendsetters also impact and influence retail e-commerce sales. Current U.S. –based examples include Emily Henderson, who recently established collaboration with Target, as well as Joy Cho who has licensed product lines with various retailers.

Furniture and homeware sales as percentage of total retail e-commerce sales in the United States from 2017 to 2024

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Release date

January 2020


United States

Survey time period

2017 to 2019

Supplementary notes

The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns.

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Statistics on "Furniture and furnishings e-commerce in the United States"

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