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Otto Group - statistics & facts

The Otto Group, with headquarters in Hamburg, is an internationally operating trade and service group, with 120 companies established in over 30 countries. In the fiscal year 2020/21, the total revenue of the Otto enterprise amounted to more than 15.6 billion euros. The Otto Group employs roughly 50,000 workers worldwide. As of 2020, was among the 100 leading online shops in Germany, ranking second behind Amazon in terms of revenue.

The activities of the Otto Group are concentrated on such corporate sectors as multichannel retail, services and financial services. The business core of the enterprise is the multichannel retail sector, comprising the following distribution channels: e-commerce, catalog and over-the-counter retail. This sector generated a revenue of almost 12.8 billion euros in the 2020/2021 fiscal year. As for the e-commerce sector, 2020 saw 6.9 billion euros worth of revenue generated in Germany alone and 10 billion euros achieved worldwide. The multichannel sector had the highest number of employees, at over 23,000 people.

The fashion retailer Bonprix and the online toyshop myToys are among the best-known Otto subsidiary companies. Bonprix generated a revenue of 1.94 billion euros in 2021/2022. Most recently MyToys achieved 720 milliion euros. The Otto shopping app has seen fluctuating download numbers for Android devices in recent years. All the same, in 2020 Otto was among the most popular mail order retailers in Germany, making up almost 15 percent of orders placed in the last 12 months at the time of the survey.


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