The activities of the Otto Group are concentrated on such corporate sectors as multichannel retail, services and financial services. The business core of the enterprise is the multichannel retail sector, comprising the following distribution channels: e-commerce, catalog and over-the-counter retail. This sector generated a revenue of over 9.8 billion euros in the fiscal year 2016/2017. As for the e-commerce sector, 2015 saw five billion euros worth of revenue generated in Germany alone and seven billion euros achieved worldwide. The multichannel sector had the highest number of employees, at over 24 thousand people, followed by the services sector with almost 18.6 thousand employees.
The best-known Otto subsidiary companies are fashion provider Bonprix, the online toyshop myToys and the sports retailer SportScheck. Bonprix generated a revenue of over 1.5 billion euros in 2016/2017, up from 1.4 billion euros in the previous year. MyToys achieved 556 milliion euros that year, while SportsScheck followed with 291 million euros. According to a Statista survey conducted in April 2017 among respondents aged 18 years and older, 31 percent of them frequently shopped on Bonprix.de, while 23 percent had done so once.
In the service corporate sector (the logistics service provider Hermes being one example) revenues amounted to 1.84 billion euros. The financial services segment, which includes companies such as the EOS Group or HVD, generated the lowest revenue that year, with 678 million euros.