Books, music, and video was the e-commerce category with the highest share in total retail sales in the United States as of February 2021. More than two-thirds (69 percent) of all retail sales in the book, music, and video segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was computer and consumer electronics, at 53 percent. At the other end of the spectrum, automobile and auto-parts, as well as food and beverage, had the lowest share of retail sales, below five percent.
E-commerce share of total retail sales in the United States as of February 2021, by product category
* Including 'Pet products' and 'Cosmetics & beauty' as subcategories.
Data includes products or services ordered using the internet via any device, regardless of the method of payment. It excludes travel and event tickets, payments, food services and drinking place sales, gambling, and other vice goods sales.
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eMarketer. (April 27, 2021). E-commerce share of total retail sales in the United States as of February 2021, by product category [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/203043/online-share-of-total-us-retail-revenue-projection/
eMarketer. "E-commerce share of total retail sales in the United States as of February 2021, by product category." Chart. April 27, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/203043/online-share-of-total-us-retail-revenue-projection/
eMarketer. (2021). E-commerce share of total retail sales in the United States as of February 2021, by product category. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/203043/online-share-of-total-us-retail-revenue-projection/
eMarketer. "E-commerce Share of Total Retail Sales in The United States as of February 2021, by Product Category." Statista, Statista Inc., 27 Apr 2021, https://www.statista.com/statistics/203043/online-share-of-total-us-retail-revenue-projection/
eMarketer, E-commerce share of total retail sales in the United States as of February 2021, by product category Statista, https://www.statista.com/statistics/203043/online-share-of-total-us-retail-revenue-projection/ (last visited May 20, 2022)
