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Online share of total U.S. retail sales in 2021, by product category

Published by
Marina Pasquali,
Oct 20, 2022
Books, music, and video was the e-commerce category with the highest share in total retail sales in the United States as of February 2021. More than two-thirds (69 percent) of all retail sales in the book, music, and video segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was computer and consumer electronics, at 53 percent. At the other end of the spectrum, automobile and auto-parts, as well as food and beverage, had the lowest share of retail sales, below five percent.

E-commerce share of total retail sales in the United States as of February 2021, by product category

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Source

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Release date

April 2021

Region

United States

Survey time period

February 2021

Supplementary notes

* Including 'Pet products' and 'Cosmetics & beauty' as subcategories.

Data includes products or services ordered using the internet via any device, regardless of the method of payment. It excludes travel and event tickets, payments, food services and drinking place sales, gambling, and other vice goods sales.

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Statistics on " Fashion e-commerce in the United States "

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Statistics on Fashion e-commerce in the United States

Online fashion sales

5

Category benchmark

6

Leading brands

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Websites

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Apps

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Spotlight: Resale sites

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