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Search engine revenue in China 2015-2023

Published by
Lai Lin Thomala,
Aug 11, 2022
In 2020, the revenue of search engines in China amounted to approximately 133 billion yuan, representing a 3.2 percent loss rate compared to the previous year. Baidu, Sogou, and Sohu are the most popular search engines in the country.

Revenue of search engine companies in China from 2015 to 2020 with a forecast until 2023 (in billion yuan)

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Source

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Release date

September 2021

Region

China

Survey time period

2015 to 2020

Supplementary notes

*Forecast.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of September 2021).

Revenue of search engine companies is the sum of revenue of all the search engine operators in China but it does not include the revenue of search engine agencies.
Since 2013, search business revenue of Qihoo 360 has been included, but since 2017, the total revenue of Qihoo 360 is counted in the revenue.

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