Zalando: quarterly revenue 2012-2020

The revenue of the online fashion retail giant Zalando reached jyst over two billion euros in the second quarter of 2020. The increase in revenue from quarter one to quarter two in 2020 is the German-based retailer’s greatest quarter increase to date, at 510 million euros. Zalando’s quarterly revenue first reached over a billion in the fourth quarter of 2016.

Zalando customer base

Since its launch in 2014, Zalando consistently grew its customer base, going from 13.5 million active customers to just over 30 million as of the last quarter of 2019. The company defines active customers as those who placed ‘at least one order in the last twelve months in the measurement period’. Over the years, Zalando became a mobile-first platform, with majority of visits taking place via mobile, i.e. tablets, apps, or the mobile app.

Online fashion shopping and Zalando

While consumers are warming up to the idea of shopping for clothing and fashion items online, Zalando still has a long way to acquaint itself with shoppers outside of Germany or continental Europe. In a survey conducted among UK shoppers, a small share of respondents cited Zalando as their favorite online-only retailer for fashion items in 2019.