Zalando: quarterly revenue 2012-2021

The revenue of the online fashion retail giant Zalando reached just over 2.7 billion euros in the last quarter of 2020. This was a 34-percent increase compared to the same quarter of the previous year and an all-time peak, as the quarterly data shows.

Zalando customer base

Since its launch in 2014, Zalando consistently grew its customer base, going from 13.5 million active customers to just 44.5 million as of the second quarter of 2021. The company defines active customers as those who placed at least one order in the last twelve months in the measurement period’. Over the years, Zalando became a mobile-first platform, with the majority of visits taking place via mobile, i.e. tablets, apps, or the mobile app.

Online fashion shopping and Zalando

While consumers are warming up to the idea of shopping for clothing and fashion items online, Zalando still has a long way to acquaint itself with shoppers outside of continental Europe. Zalando is not among the leading apparel platforms in the United Kingdom or the United States. However, it gained relevance in several European countries, from Spain to the Netherlands.