Global social media usage reasons 2017, by generation

Most important social media usage reasons according to internet users worldwide as of 4th quarter 2017, by age group

Global social media usage reasons 2017, by generation This statistic presents the most common reasons for internet users worldwide to use social networks. During the fourth quarter 2017 survey, it was found one of the main social media usage reasons of Millennials worldwide was filling up spare time with a 43 percent response rate.
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Most important social media usage reasons according to internet users worldwide as of 4th quarter 2017, by age group

Gen ZMillennialsGen XBaby Boomers
To fill up spare time49%43%33%27%
To find funny or entertaining content45%42%30%-
To stay in touch with what my friends are doing42%43%39%40%
To stay up-to-date with news and current events39%43%38%38%
To share photos or videos with others35%---
General networking with other people-36%30%27%
Because a lot of my friends are on them---27%
Gen ZMillennialsGen XBaby Boomers
To fill up spare time49%43%33%27%
To find funny or entertaining content45%42%30%-
To stay in touch with what my friends are doing42%43%39%40%
To stay up-to-date with news and current events39%43%38%38%
To share photos or videos with others35%---
General networking with other people-36%30%27%
Because a lot of my friends are on them---27%
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This statistic presents the most common reasons for internet users worldwide to use social networks. During the fourth quarter 2017 survey, it was found one of the main social media usage reasons of Millennials worldwide was filling up spare time with a 43 percent response rate.
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Release date
May 2018
Region
Worldwide
Survey time period
Q4 2017
Age group
16 to 64 years
Special properties
internet users
Method of interview
Online survey
Supplementary notes
16-20s n=10,363; 21-34s n=38,459; 35-53s n=36,246; 54-64s n=12,245
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