German Bundesliga revenue - additional information
The total revenue generated by the German Bundesliga reached an all-time high of around 2.4 billion euros in the 2013/14 season. Of this revenue, some 716 million euros came from media receipts and a further 640 million euros was generated from advertising. The Bundesliga TV broadcasting rights are worth 628 million euros annualy, starting with the 2013/14 season. Match revenue contributed an additional 19.7 percent to the total income and transfers accounted for 7 percent.
Kit sponsorship continued to be a key source of income for Bundesliga teams, with the estimated revenue from this form of sponsorship reaching 140 million euros in the 2012/13 season. Bayern Munich, champions of the Bundesliga in the 2012/13, 2013/14 and 2014/15 seasons, had the most lucrative kit sponsorship deal as they received a reported 25 million euros from their partnership with Telekom, while VfL Wolfsburg earned 20 million euros through their deal with Volkswagen. Bayern Munich is also the most valuable brand in the Bundesliga, with its global value estimated at just under 900 million euros in 2014. The second most valuable Bundesliga club, Borussia Dortmund, had an estimated brand value of 327 million euros. Bayern Munich was the largest football brand worldwide in 2014, eclipsing the likes of Real Madrid and Manchester United, whose brand values stood at 768 million and 739 million respectively.
The total expenditure of the German Bundesliga reached 2.4 billion euros in 2013/14, the highest figure to-date. Some 290 million of these costs, equivalent to 13.21 percent, were spent on transfers and a further 163.28 million euros were spent on staff.