German Bundesliga (top-tier soccer league) revenue 2008-2018

The statistic depicts the total revenue of 18 clubs of the German Bundesliga from 2008/09 to 2017/18. In the 2017/18 season, the revenue was at over 3.8 billion euros.

German Bundesliga revenue - additional information

The total revenue generated by the German Bundesliga reached an all-time high of around 3.8 billion euros in the 2017/18 season. Of this revenue, some 1.25 billion euros came from media receipts and a further 872 million euros was generated from advertising. Match revenue contributed an additional 14.12 percent to the total income and transfers accounted for 16.93 percent.

Kit sponsorship continued to be a key source of income for Bundesliga teams, with the estimated revenue from this form of sponsorship reaching 180 million euros in the 2018/19 season. Bayern Munich, champions of the Bundesliga since the 2012/13 season, had the most lucrative kit sponsorship deal as they received a reported 35 million euros from their partnership with Telekom, while VfL Wolfsburg earned 20 million euros through their deal with Volkswagen.

Bayern Munich is also the most valuable brand in the Bundesliga, with its global value estimated at just over 1.4 billion euros in 2014. The second most valuable Bundesliga club, Borussia Dortmund, had an estimated brand value of 587 million euros. Bayern Munich was the fourth largest football brand worldwide in 2018, only beaten by the likes of Real Madrid and Manchester United, whose brand values stood at 1.57 billion and 1.9 billion respectively.

The total expenditure of the German Bundesliga reached 3.41 billion euros in 2017/18, the highest figure to-date. Some 839 million of these costs, equivalent to 22.6 percent, were spent on transfers and a further 260.28 million euros were spent on staff.

Revenue of the German Bundesliga from 2008/09 to 2017/18

Revenue in million euros
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Release date

February 2019



Survey time period

2008/09 to 2017/18

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Statistics on "German Bundesliga"

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