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German Bundesliga stadium naming rights revenue 2019/20

In 2020, FC Bayern Munich received six million euros in revenue as a part of a stadium naming rights deal with the financial services provider Allianz. Bayern Munich was the highest paying club in the German Bundesliga . The average annual player salary in that season was 8.36 million U.S. dollars, while in FC Nurnberg, the lowest paying club in the Bundesliga, it was 0.41 million U.S. dollars.

18 clubs consistently play in the first Bundesliga in Germany

The league was founded in its current format in 1963 and is the top tier football league in Germany. The composition of teams changes every season through a process of relegation with the second division of German football, the 2. Bundesliga. Approximately 13.7 million people attended games of the first Bundesliga while 5.4 million attended games of the second Bundesliga during the 2017/2018 season.

Bayern Munich has the most expensive players in the Bundesliga

In 2018, the transfer value of Munich's players was 827.8 million euros. In comparison, the transfer value of the players at Borussia Dortmund was 412.3 million euros, less than half of Bayern Munich’s. In 2018, Bayern Munich had its brand valued at 1.4 billion U.S. dollars and Borussia Dortmund at 587 million U.S. dollars.

Higher popularity does not necessarily mean higher stadium attendance

In 2018, The FC Bayern Munich was considered the most popular club in Germany, with 24.2 percent of respondents agreeing. In comparison, Borussia Dortmund was ranked second with 22.3 percent. However, in 2017/2018 season, Borussia Dortmund scored highest average attendance with 79,496 attendees per game, whereas Bayern Munich reached 75,000 attendees per game.

Revenue from stadium naming rights in the German football Bundesliga in 2019/20 (in million euros)*

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Release date

August 2019



Survey time period


Supplementary notes

* Hertha BSC - Olympiastadion (no naming rights contract); SV Werder Bremen - Weserstadion (no naming rights contract); Borussia Mönchengladbach (no naming rights contract); VfL Wolfsburg - Volkswagen Arena (unlimited duration, no data on size of deal available)

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Statistics on "German Bundesliga"

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