BL shirt sponsor revenue by club Germany 2021

VfL Wolfsburg earned more from their shirt sponsor than any other German Bundesliga club in the 2020/21 season, with their deal with car manufacturer Volkswagen being worth approximately 70 million euros per season. This was significantly more than most clubs in the league, and ten times more than Eintracht Frankfurt's deal with Indeed.

Revenue earned from shirt sponsorship deals by clubs in the Bundesliga in Germany in 2020/21, by club (in million euros)

Characteristic	Shirt sponsorship revenue in million euros
VfL Wolfsburg (Volkswagen)	70
FC Bayern Munich (Telekom)	45
RB Leipzig (Red Bull)	35
Borussia Dortmund (1&1 and Evonik)*	35
VfB Stuttgart (Mercedes-Benz-Bank)**	10
Borussia Mönchengladbach (Flatex)	9
Hertha BSC (Autohero)	8
1. FC Köln (Rewe)	7.5
Eintracht Frankfurt (Indeed)	7
Bayer 04 Leverkusen (Barmenia)	6
TSG Hoffenheim (SAP)	5.5
FC Augsburg (WWK)***	4.2
FSV Mainz 05 (Kömmerling)	4
SC Freiburg (Schwarzwaldmilch)	3
Union Berlin (Aroundtown)	2.5
Arminia Bielefeld (Schüco)	2.5
VfL Bochum (Vonovia)	2.5

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Release date

August 2021

More information

Region

Germany

Survey time period

2020/21

Supplementary notes

* 1&1 is the shirt sponsor for Bundesliga games, Evonik is the sponsor for games in the DFB Pokal and the Champions League.
** includes sleeve sponsoring
*** includes stadium naming rights

Data for SpVgg Greuther Fürth not provided by source.

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