Kit sponsorship revenue of German Bundesliga clubs 2019/20

Published by Christina Gough, Sep 9, 2019
This statistic depicts the kit sponsorship revenue of each German Bundesliga club in the 2019/20 season. FC Bayern Munich will receive 35 million euros from its kit sponsor Telekom in the 2019/20 season.

Kit sponsorship revenue of German Bundesliga clubs in 2019/20 (in million euros)

Kit sponsorship revenue in million euros
FC Bayern Munich (Telekom)35
FC Schalke 04 (Gazprom)*24
VfL Wolfsburg (Volkswagen)**20
Borussia Dortmund (Evonik)20
RB Leipzig (Red Bull)**9
Borussia Mönchengladbach (Postbank)*9
1. FC Köln (Rewe)7.5
Hertha BSC Berlin (Tedi)7.5
SV Werder Bremen (Wiesenhof)7.3
Eintracht Frankfurt (Indeed)6.7
Bayer 04 Leverkusen (Barmenia)6
1899 Hoffenheim (SAP)5
FSV Mainz 05 (Kömmerling)4
FC Augsburg (WWK)*4.5
Fortuna Düsseldorf (Henkel)3
SC Freiburg (Schwarzwaldmilch)3
Union Berlin (Aroundtown)2.5
SC Paderborn (Sunmaker)2
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Release date

August 2019

Region

Germany

Survey time period

2019/20

Supplementary notes

* According to media reports the sponsorship deals are incentive based. The graph shows the high estimate for the sponsorship deals. Range presented by the source: FC Schalke 04 - 20 to 24 million euros; Borussia Mönchengladbach 6.5 to 9 million euros; FC Augsburg 3 to 4.5 million euros
** Rough estimate

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