German Bundesliga team brand values 2011 to 2018 (in million U.S. dollars)

Brand value of Bundesliga (Germany) football teams 2011-2018 The statistic depicts the brand value of the most valuable German football teams from 2011 to 2018. FC Bayern München had a brand value of 1.41 billion U.S. dollars in 2018. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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20112012201320142015201620172018
FC Bayern München4937868608969338671,2221,406
Borussia Dortmund125227260327326280519587
FC Schalke 04135266259313302223338384
RasenBallsport Leipzig*------145347
Bayer 04 Leverkusen*-6490116135175332273
VfL Wolfsburg*-668291116119256266
Borussia Mönchengladbach*----86173208262
Eintracht Frankfurt*------140172
1899 Hoffenheim*------194166
Hertha BSC Berlin*-55---123159165
SV Werder Bremen6868799488110155156
FC Augsburg-------133
FSV Mainz 05*-----92-123
Hamburger SV134153144138103152163-
1.FC Köln*------162-
VfB Stuttgart81718310212195171-
20112012201320142015201620172018
FC Bayern München4937868608969338671,2221,406
Borussia Dortmund125227260327326280519587
FC Schalke 04135266259313302223338384
RasenBallsport Leipzig*------145347
Bayer 04 Leverkusen*-6490116135175332273
VfL Wolfsburg*-668291116119256266
Borussia Mönchengladbach*----86173208262
Eintracht Frankfurt*------140172
1899 Hoffenheim*------194166
Hertha BSC Berlin*-55---123159165
SV Werder Bremen6868799488110155156
FC Augsburg-------133
FSV Mainz 05*-----92-123
Hamburger SV134153144138103152163-
1.FC Köln*------162-
VfB Stuttgart81718310212195171-
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Description Source More information
The statistic depicts the brand value of the most valuable German football teams from 2011 to 2018. FC Bayern München had a brand value of 1.41 billion U.S. dollars in 2018. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
Release date
May 2018
Region
Germany
Survey time period
2011 to 2018
Supplementary notes
* Source does not give provide figures for every year

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