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Big-Five football leagues in Europe 2018-2020, by brand value

A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value. Of the clubs within the Big-Five, Real Madrid, from the Spanish top tier football league La Liga, had the highest brand value out of any football club worldwide with a total of roughly 1.85 billion euros.

The Big Five

The leading five football leagues in Europe, also known as the Big Five are the Premier League in England, La Liga in Spain, the Bundesliga in Germany, Serie A in Italy and League 1 in France. The Premier League is by far the biggest and is considered the most successful sports league worldwide. All five leagues have increased in brand value with the Premier League reaching roughly 8.7 billion euros.

Other countries

Following the Big Five comes a significant gap in brand value. After France with 1.2 billion, being the lowest of the top five, come the Netherlands with approximately 169 million in worth. After this come Scotland, Portugal and Russia, all being relatively close to one another.

Brand value of the leading five football leagues in Europe from 2018 to 2020

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Release date

July 2020



Survey time period

2018 to 2020

Supplementary notes

The source adds the following information: "Total value of clubs representing each league within the top 50".

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Statistics on "The 'Big Five' European Football Leagues"

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