UK consumers' likelihood of choosing fruit juice drinks 2012, by gender

Consumers' likelihood of choosing fruit juice drinks in the United Kingdom (UK) in 2012, by gender

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Release date

May 2014

Region

United Kingdom

Survey time period

2012

Supplementary notes

* 'All consumers' equal an index base value of 100
The report defines fruit juice as follows: "100% fruit content equivalent, sometimes referred to as pure juice or 100% juice. Chilled juice comprises four main types: smoothies (based predominatley on whole crushed fruit, chilled and with a short shelf life); freshly squeezed juice (not pasteurised, chilled with a shelf life of a few days); not from concentrate juice (squeezed then pasteurised, chilled with a shelf life of a few weeks); other chilled from concentrate (from concentrate or part squeezed and part from concentrate). Ambient or long life juice is mainly from concentrate and pasteurised; shelf life of up to 18 months."

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