- Internet›
- Social Media & User-Generated Content›
Active online reach of selected social networks 2017, by country
Active online reach of selected social networks 2017, by country
Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
by J. Clement,
last edited
Jan 24, 2019
This statistic presents the active reach of selected social networks on laptop and desktop computers in selected countries. As of August 2017, Facebook's active desktop reach in the United States was 53 percent.
Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
Loading statistic...
| United Kingdom | France | Germany | Italy | Spain | United States | |
|---|---|---|---|---|---|---|
| 57% | 60% | 53% | 62% | 55% | 53% | |
| 11% | 9% | 9% | 12% | 16% | 10% | |
| 17% | 11% | 7% | 6% | 17% | 15% | |
| Google Plus | 4% | 4% | 3% | 4% | 5% | 7% |
| 4% | 13% | 1% | 8% | 14% | 16% | |
| 14% | 12% | 8% | 10% | 12% | 16% | |
| Snapchat | 1% | 1% | 0% | 0% | 0% | 0% |
| United Kingdom | France | Germany | Italy | Spain | United States | |
|---|---|---|---|---|---|---|
| 57% | 60% | 53% | 62% | 55% | 53% | |
| 11% | 9% | 9% | 12% | 16% | 10% | |
| 17% | 11% | 7% | 6% | 17% | 15% | |
| Google Plus | 4% | 4% | 3% | 4% | 5% | 7% |
| 4% | 13% | 1% | 8% | 14% | 16% | |
| 14% | 12% | 8% | 10% | 12% | 16% | |
| Snapchat | 1% | 1% | 0% | 0% | 0% | 0% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Jan 24, 2019
This statistic presents the active reach of selected social networks on laptop and desktop computers in selected countries. As of August 2017, Facebook's active desktop reach in the United States was 53 percent.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
- Region
- Worldwide
- Survey time period
- August 2017
- Age group
- 15 years and older
- Special properties
- home and work locations, laptop and desktop
- Method of interview
- Online survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
More information
- Region
- Worldwide
- Survey time period
- August 2017
- Age group
- 15 years and older
- Special properties
- home and work locations, laptop and desktop
- Method of interview
- Online survey
Other statistics on the topic
Social media
Social Media & User-Generated Content
Instagram accounts with the most followers worldwide 2019
Social Media & User-Generated Content
Facebook: number of monthly active users worldwide 2008-2019
Social Media & User-Generated Content
Global social networks ranked by number of users 2019
Social Media & User-Generated Content
Number of monthly active Instagram users 2013-2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media usage worldwide
- 180 page/s
- English
- pptx
- Detailed references
Everything On "Social media usage worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Global mobile social network penetration rate as of January 2019, by regionGlobal mobile social penetration rate 2019, by region
- Active mobile social media penetration in American countries as of January 2019Active mobile social media penetration in the Americas 2019
- Leading social media
The most important statistics
- Most popular social networks worldwide as of April 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Global active usage penetration of leading social networks as of February 2019Most popular social networks worldwide 2019, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2019, by downloads
- Leading social networking apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2019, by revenue
- Leading communication apps in the Google Play Store worldwide in March 2019, by number of downloads (in millions)Leading Android communication apps worldwide 2019, by downloads
- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2019, by revenue
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)Facebook Messenger: number of monthly active users 2014-2017
- Usage
The most important statistics
- Media usage in an internet minute as of March 2019Media usage in an online minute 2019
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)Daily social media usage worldwide 2012-2018
- Average number of social media accounts per internet user from 2013 to 2017Global social media account ownership from 2013 to 2017
- Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
- Most popular reasons for internet users worldwide to use social media as of 4th quarter 2018Leading social media usage reasons worldwide 2018
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age groupDaily social media usage by global social video users 2017, by age group
The most important statistics
- Leading countries based on number of Facebook users as of April 2019 (in millions)Countries with the most Facebook users 2019
- Number of monthly active Facebook users worldwide as of 1st quarter 2019 (in millions)Facebook: number of monthly active users worldwide 2008-2019
- Number of daily active Facebook users worldwide as of 1st quarter 2019 (in millions)Facebook: number of daily active users worldwide 2011-2019
- Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages as of May 2019, based on number of fans (in millions)Most popular Facebook fan pages 2019
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
The most important statistics
- Leading countries based on number of Twitter users as of April 2019 (in millions)Countries with the most Twitter users 2019
- Twitter accounts with the most followers worldwide as of June 2019 (in millions)Twitter accounts with the most followers worldwide 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active users 2010-2019
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active U.S. users 2010-2019
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active international users 2010-2019
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
The most important statistics
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2019
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019Most popular beauty and fashion influencers on Instagram worldwide 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019Most popular food influencers on Instagram worldwide 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019Most popular travel influencers on Instagram worldwide 2019
- Social media marketing and advertising
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019Benefits of social media marketing worldwide 2019
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2019Social media ads CTR worldwide Q1 2017 - Q1 2019
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2019 (in U.S. dollars)Social media ads CPM worldwide Q1 2017 - Q1 2019
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q1 2017 - Q1 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Data requests
The most important statistics
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country Google user data requests from federal agencies and governments H2 2018, by country
- Number of government and court requests for content removal from Google from January to June 2018, by countryGovernment requests for content removal from Google H1 2018
- Number of user data requests issued to Google from U.S. federal agencies and courts as of 2nd half 2018Google user data requests by U.S. federal authorities 2010-2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country Facebook: user data requests from federal agencies & governments H2 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country Twitter: user data requests from federal agencies and governments H1 2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018Twitter: total number of data removal requests as of H1 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institutionTwitter: data removal requests from countries and institutions H1 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Weekly social media usage in selected countries 2015, by age
- Social networks ranked by market share in Italy as of June 2016
- Social networks used by internet users in Quebec 2013, by gender
- Social networks used by internet users in Quebec 2018
- Most popular social media in Arab countries 2014
- Leading social networks ranked by market share in Greece 2010-2018
- Social networks used by internet users in Quebec 2013, by language
- Leading social networks ranked by monthly market share in Greece 2015-2019
- Usage frequency of selected social networks in Germany 2014
- Most popular social networks in the U.S. in 2012, ranked by Hispanic audiences
- Distribution of Twitter users in Great Britain (GB) 2013-2016, by age group
- Norway: social media penetration as of November 2013
- Social media usage activities in Arab countries 2014
- Social media penetration in Denmark 2015, by age and site
- Number of social media users in Denmark 2016, by social media site
- India daily reach of leading social platforms 2015
- Social media usage by companies and public institutions in South Korea 2013
- U.S. importance of a social network profile for career 2015
- Distribution of social sharing on sharing sites in China 2012
- Trustworthiness of social media sites according to U.S. adults 2018, by gender
Studies
- Social media usage in South Korea
- Social media in Singapore
- Social media usage in Latin America
- Mobile social media usage worldwide
- Mobile social media usage in the United States
- Social media usage in Poland
- Social media usage in the Netherlands
- Social media usage in the United Kingdom (UK)
- Brands on social media
- Beauty content on social media
- Online recruiting and social media
- Social media and events
- Social media advertising in the U.S. (DMO)
- Social media and politics in the United States
- Social media usage in Finland
Statistics on "Social media usage worldwide"
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Social network penetration worldwide from 2014 to 2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Global social network penetration rate as of January 2019, by region
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2019
- Global mobile social network penetration rate as of January 2019, by region
- Active mobile social media penetration in American countries as of January 2019
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2019
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2019, by net worth (in billion U.S. dollars)
- Most popular social networks worldwide as of April 2019, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2019
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in March 2019, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active WeChat users from 1st quarter 2012 to 1st quarter 2019 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2019 (in millions)
- Media usage in an internet minute as of March 2019
- Leading mobile-first online activities as of 2nd quarter 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)
- Average number of social media accounts per internet user from 2013 to 2017
- Weekly social media site access in selected countries as of October 2017
- Most popular reasons for internet users worldwide to use social media as of 4th quarter 2018
- Social media video penetration rate among internet users worldwide from 2015 to 2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age group
- Share of women worldwide who have ever experienced abuse or harassment on selected websites and social media platforms as of July 2017
- Actions taken by women worldwide upon experiencing online abuse or harassment as of July 2017
- Share of adults who use social media as a source of news in selected countries worldwide as of February 2019
- Leading countries based on number of Facebook users as of April 2019 (in millions)
- Number of monthly active Facebook users worldwide as of 1st quarter 2019 (in millions)
- Number of daily active Facebook users worldwide as of 1st quarter 2019 (in millions)
- Reaction usage in top shared posts on Facebook in September 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-ins
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)
- Most popular Facebook fan pages as of May 2019, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Soccer players with the most Facebook fans as of April 2019 (in millions)
- Leading countries based on number of Twitter users as of April 2019 (in millions)
- Twitter accounts with the most followers worldwide as of June 2019 (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeks
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019
- Most-followed wildlife photographers on Instagram worldwide as of June 2019
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Leading social media platforms used by marketers worldwide as of January 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019
- Length of time global marketers have been using social media marketing as of January 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2019
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2019 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Do you believe social media is an effective channel for customer service?
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country
- Number of government and court requests for content removal from Google from January to June 2018, by country
- Number of user data requests issued to Google from U.S. federal agencies and courts as of 2nd half 2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2018
- Weekly social media site access in selected countries as of October 2015, by age group
- Market share held by the leading social networks in Italy as of June 2016
- Social networks used by internet users in Quebec as of May 2013, by gender
- Leading social networks used by internet users in Quebec as of May 2018
- Most popular social media sites in Arab countries as of November 2014, by reach
- Market share held by the leading social networks in Greece from 2010 to 2018
- Social networks used by internet users in Quebec as of May 2013, by language
- Market share held by the leading social networks in Greece from October 2015 to June 2019, by month
- How often do you use the following social networks?
- Most popular social networks in the United States as of February 2012, ranked by Hispanic audiences (in millions)
- Share of individuals who used Twitter in Great Britain (GB) from 2013 to 2016, by age group
- Most popular social media sites in Norway as of November 2013, based on reach
- Popular social media activities in Arab countries as of November 2014
- Share of social media users in Denmark in 2015, by age group and social media platform
- Estimated number of social media users in Denmark as of January 2016, by social media site
- Daily reach of leading social networks and mobile messenger apps in India as of July 2015
- Social media sites currently used by companies and public institutions in South Korea as of February 2013
- Importance of a social network profile to their career according to internet users in the United States as of May 2015
- Distribution of social sharing on sharing sites in China in 2012
- Trustworthiness of social media sites according to adults in the United States as of November 2018, by gender
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.