X (formerly Twitter) accounts with the most followers worldwide 2023
As of August 2023, X (formerly Twitter) CEO Elon Musk was the most followed person on the platform, with little over 140 million followers. Additionally, former U.S. President Barack Obama amassed 132 million followers on the micro-blogging service. In April 2023, Musk changed Twitter's legal name to X Corp.
X provides a near-instant access channel to celebrities. The majority of the top ten most-followed X accounts are entertainers who use the medium to communicate with fans, spread relevant news regarding their work or work on their public image. The near-instant gratification through a stream of direct updates from celebrities or personalities as well as the feeling of belonging to a particular group of fans is a popular reason for social media users to use X. In order to establish authenticity of identity on X, accounts of people from high-interest areas such as music, fashion, entertainment, politics, media, business or other areas as well as individuals at high risk of impersonation are verified by X. The verification badge symbolizes that the account is maintained by a legitimate source.
Major sporting events and industry award shows such as the Super Bowl, the Grammy Awards or Academy Awards generate lots of online buzz on X. The online discussion allows users to participate in the success of celebrities who often post behind-the-scenes photo tweets or commentaries. On-set or in-concert tweets are further methods of celebrities enhancing their appeal, and level of fan interaction.
Celebrities and Twitter
Founded in 2006 as Twitter, X is an online social networking and microblogging service that allows users to post text-based status updates and messages of up to 280 characters in length. As of the fourth quarter of 2020, X had 192 million monetizable daily active users (mDAU) worldwide.X provides a near-instant access channel to celebrities. The majority of the top ten most-followed X accounts are entertainers who use the medium to communicate with fans, spread relevant news regarding their work or work on their public image. The near-instant gratification through a stream of direct updates from celebrities or personalities as well as the feeling of belonging to a particular group of fans is a popular reason for social media users to use X. In order to establish authenticity of identity on X, accounts of people from high-interest areas such as music, fashion, entertainment, politics, media, business or other areas as well as individuals at high risk of impersonation are verified by X. The verification badge symbolizes that the account is maintained by a legitimate source.
Major sporting events and industry award shows such as the Super Bowl, the Grammy Awards or Academy Awards generate lots of online buzz on X. The online discussion allows users to participate in the success of celebrities who often post behind-the-scenes photo tweets or commentaries. On-set or in-concert tweets are further methods of celebrities enhancing their appeal, and level of fan interaction.
