U.S.: usage of foundation / concealer make-up 2011-2024

This statistic shows the usage of foundation / concealer make up in the United States from 2011 to 2020 and a forecast thereof until 2024. The data has been calculated by Statista based on the United Nations data and Simmons National Consumer Survey (NHCS). According to this statistic, 106.88 million women in the U.S. used foundation / concealer make up in 2020. This figure is projected to increase to 109.7 million in 2024.

U.S. population: Usage of foundation / concealer make up from 2011 to 2024

Characteristic	Yes	No	Don't know/no answer
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Release date

November 2020

More information

Region

United States

Special properties

Women only.

Supplementary notes

* Forecast.
The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).
Forecasts were created by Statista using mathematical approach of extrapolation.
Number of respondents (in millions): 2011: 311.58, 2012: 313.87, 2013: 316.06, 2014: 318.39, 2015: 320.74, 2016: 323.07, 2017: 325.15, 2018: 327.17, 2019: 330.27, 2020 (forecast): 332.64, 2021 (forecast): 335.00 2022 (forecast): 337.34, 2023 (forecast): 339.67, 2024 (forecast): 341.96.

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