Selected emerging mobile markets with the highest WhatsApp penetration rate as of 3rd quarter 2017

WhatsApp: popularity in emerging markets 2017 This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of the third quarter of 2017. According to survey data, 56 percent of the population in Mexico were using WhatsApp. In Brazil, similarly 56 percent of the population used WhatsApp.
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Share of population
Mexico 56%
Brazil 56%
Turkey 50%
South Africa 49%
Indonesia 40%
India 28%
Thailand 17%
Share of population
Mexico 56%
Brazil 56%
Turkey 50%
South Africa 49%
Indonesia 40%
India 28%
Thailand 17%

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Description Source More information
This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of the third quarter of 2017. According to survey data, 56 percent of the population in Mexico were using WhatsApp. In Brazil, similarly 56 percent of the population used WhatsApp.
Show more
Release date
January 2018
Region
Worldwide
Survey time period
Q2 2017 to Q3 2017
Age group
16 to 64 years
Supplementary notes
Data has been re-based to show national penetration.
Self-claimed activity.
Data from selected Digital in 2018 reports.

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