WhatsApp: popularity in emerging markets 2017

This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of the third quarter of 2017. According to survey data, 56 percent of the population in Mexico were using WhatsApp. In Brazil, similarly 56 percent of the population used WhatsApp.

Selected emerging mobile markets with the highest WhatsApp penetration rate as of 3rd quarter 2017

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Sources

Release date

January 2018

Region

Worldwide

Survey time period

Q2 2017 to Q3 2017

Age group

16 to 64 years

Supplementary notes

Data has been re-based to show national penetration.
Self-claimed activity.
Data from selected Digital in 2018 reports.

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Statistics on "WhatsApp"

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