Selected emerging mobile markets with the highest WhatsApp penetration rate as of 4th quarter 2016

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Share of population
Brazil53%
Mexico47%
Turkey40%
Indonesia38%
South Africa33%
India28%
Thailand18%

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Description Source More information
This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of the fourth quarter of 2016. According to survey data, 47 percent of the population in Mexico were using WhatsApp. In Brazil, 53 percent of the population used WhatsApp.
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Release date
January 2017
Region
Worldwide
Survey time period
3rd and 4th quarter 2016
Age group
16 to 64 years
Supplementary notes
Data has been re-based to show national penetration.
Self-claimed activity.
Data from selected Digital in 2017 reports.

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