Restaurant tableservice operators loyalty strategies 2013
Which loyalty strategies, that you have used, did you find successful?
The statistic depicts the loyalty strategies deemed successful by restaurant tableservice operators in 2013. 26 percent of the responding family dining operators said that enhanced food and menu quality is a successful loyalty strategy.
Which loyalty strategies, that you have used, did you find successful?
| Family dining | Casual dining | Fine dining | |
|---|---|---|---|
| Add/expand rewards program | 17% | 25% | 26% |
| Enhance food & menu quality | 26% | 20% | 16% |
| Focus on quality of service | 22% | 21% | 19% |
| Increase promotions & specials | 6% | 14% | 14% |
| Focus on direct customer interaction | 10% | 7% | 14% |
| Expand social media presence | 7% | 7% | 12% |
| Keep prices low | 10% | 5% | 5% |
| Train staff to improve service | 6% | 10% | 3% |
| Focus on consistency | 10% | 6% | 2% |
| Email marketing/newsletter | 1% | 3% | 9% |
Source
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Statistics on "Pizza Delivery Restaurants"
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Statistics on "Pizza Delivery Restaurants"
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