Restaurant tableservice operators loyalty strategies 2013

The statistic depicts the loyalty strategies deemed successful by restaurant tableservice operators in 2013. 26 percent of the responding family dining operators said that enhanced food and menu quality is a successful loyalty strategy.

Which loyalty strategies, that you have used, did you find successful?

Family diningCasual diningFine dining
Add/expand rewards program17%25%26%
Enhance food & menu quality26%20%16%
Focus on quality of service22%21%19%
Increase promotions & specials6%14%14%
Focus on direct customer interaction10%7%14%
Expand social media presence7%7%12%
Keep prices low10%5%5%
Train staff to improve service6%10%3%
Focus on consistency10%6%2%
Email marketing/newsletter1%3%9%
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Source

Release date

January 2014

Region

United States

Survey time period

November - December 2013

Number of respondents

520 respondents

Special properties

Restaurant operators

Method of interview

Online survey

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