Retail smartphone apps used by shoppers in North America as of November 2013, by type

Retail apps used by shoppers in North America 2013 This statistic presents the most popular types of shopping apps used by North American shoppers. During a November 2013 survey, it was found that 77.2 percent of respondents used coupon apps on their smartphone. Price-comparison apps were ranked second with 65.8 percent usage.
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Percentage of respondents
Coupon application77.2%
Price comparison application65.8%
Shopping list/menus/recipes63.7%
Mobile loyalty application63.4%
GPS location application62.3%
Product availability application61.3%
Specialized retail store application57.8%
Self-checkout application42.7%
Group shopping39.5%
Percentage of respondents
Coupon application77.2%
Price comparison application65.8%
Shopping list/menus/recipes63.7%
Mobile loyalty application63.4%
GPS location application62.3%
Product availability application61.3%
Specialized retail store application57.8%
Self-checkout application42.7%
Group shopping39.5%

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Description Source More information
This statistic presents the most popular types of shopping apps used by North American shoppers. During a November 2013 survey, it was found that 77.2 percent of respondents used coupon apps on their smartphone. Price-comparison apps were ranked second with 65.8 percent usage.
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Release date
February 2014
Region
North America
Survey time period
November 2013
Number of respondents
total survey n = 1,371 North American shoppers, 462 North American in-store associates and managers
Method of interview
Online survey
Supplementary notes
The source does not provide information regarding the age of respondens.
Multiple answers were possible.

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