Retail apps used by shoppers in North America 2013

This statistic presents the most popular types of shopping apps used by North American shoppers. During a November 2013 survey, it was found that 77.2 percent of respondents used coupon apps on their smartphone. Price-comparison apps were ranked second with 65.8 percent usage.

Retail smartphone apps used by shoppers in North America as of November 2013, by type

Percentage of respondents
Coupon application77.2%
Price comparison application65.8%
Shopping list/menus/recipes63.7%
Mobile loyalty application63.4%
GPS location application62.3%
Product availability application61.3%
Specialized retail store application57.8%
Self-checkout application42.7%
Group shopping39.5%
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Source

Release date

February 2014

Region

North America

Survey time period

November 2013

Number of respondents

total survey n = 1,371 North American shoppers, 462 North American in-store associates and managers

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the age of respondens.
Multiple answers were possible.

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