Most-used mobile app monetization models according to mobile developers worldwide as of June 2015

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Share of respondents
Contract work/commissioned apps23%
Pay per download20%
Consumable in-app purchases16%
Non-consumable in-app purchases12%
Selling physical products6%
Selling services to developers6%
E-commerce sales (physical goods)5%
Per device royalties or licensing fees5%
E-commerce sales (digital goods)5%
Affiliate or CPI programs4%
Not interested in revenues21%

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This statistic presents the most-used mobile app monetization models of mobile developers. As of June 2015, it was found that 31 percent of mobile app developers implemented ads. Contract work or commissioned apps were the second-most popular business model to monetize mobile apps according to 23 percent of developers.
As of 2015, the number of Facebook employees has reached 12 thousand full-time staff, a more than 8 thousand percent increase compared to a decade prior.
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Release date
December 2015
Survey time period
May to June 2015
Number of respondents
6,482 respondents
Special properties
mobile developers
Method of interview
Online survey

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