Leading in-app ad formats according to app developers 2019

Over half of app developers from the United States and the UK employed playable ads in their app releases. However, replies from the June 2019 survey indicate that rewarded video ads were the most engaging mobile app ad format for users.

Most popular mobile app ad formats according to mobile app developers as of June 2019

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Sources

Release date

September 2019

Region

United Kingdom, United States

Survey time period

June 2019

Number of respondents

400 respondents

Age group

18 years and older

Special properties

app developers

Supplementary notes

Original question: What ad formats do you use? What ad formats do your users find most engaging?
75% percent of respondents were from the United States

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Statistics on "Mobile app monetization"

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