U.S. retailer costs: retail industry vs. big-box and department stores 2013

This statistic presents the retailer expenditure share between the retail industry and big-box and department stores in the United States in 2013, by segment. In that year, on average, 2.3 percent of the retail industry's costs were concentrated on marketing whereas five percent of big-box and department stores expenditure was directed to marketing.

Retailer expenditure share: retail industry vs. big-box and department stores* in the United States in 2013, by segment

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Source

Release date

March 2014

Region

United States

Survey time period

2013

Supplementary notes

* Expenditure for big-box and department stores is based on the following retailers (U.S. Market share): JC Penny Company, Inc. (5%), Macy's, Inc.(14.1%), Sears Holdings Company (17.4%), Target Corporation (23.8%), Walmart Stores Inc. (23.8%), and other (15.8%).

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