Showrooming behavior: Consumer electronic products shopping UK 2014

This statistic illustrates showrooming behaviors among of consumer electronics products shoppers in the United Kingdom in 2014. Previewing products offline and buying products online was most common among shoppers. More shoppers, roughly 42 percent, reported previewing products offline and buying them online in a different store than reported previewing products offline and buying them online in the same store. Consumers were less likely to preview personal care products offline and buy online, according to the survey results.

Showrooming behavior of consumer electronic products consumers in the United Kingdom (UK) in 2014

Characteristic	Same store	Different store
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Release date

2014

More information

Region

United Kingdom

Survey time period

2014**

Number of respondents

1,000*

Supplementary notes

* Consumers were interviewed on personal care and consumer electronics purchasing. 500 consumers were interviewed on personal care products, while another 500 on consumer electronics.
** Date of survey was not specified.
Questionnaires were used.

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