Spending of vitamin and all shoppers in the U.S. 2011-2012

This statistic shows the average and annual amount that vitamin shoppers and other shoppers spent in the United States in 2011-2012. Vitamin shoppers spent 7,521 U.S. dollars annually per shopper, while all shoppers spent around 3,789 U.S. dollars on average. The average basket size per shopping trip was also significantly higher among vitamin shoppers.

Spending of vitamin and all shoppers in the United States in 2011-2012

Vitamin shopperAll shoppers
Annual spending per shopper7,521$3,789$
Average basket size, any trip46$34$
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Source

Release date

November 2012

Region

United States

Survey time period

2011 and 2012

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