Grey Goose's vodka global sales volume 2009-2020

Grey Goose recorded volume sales of approximately three million 9 liter cases worldwide in 2020. This was a decline of over a half million 9 liter cases compared to previous years.The vodka brand, which is marketed by Bacardi, was created by Sidney Frank and is produced in France.

Most valuable spirit brands

With a brand value of just under one and a half billion U.S. dollars, Grey Goose was the 13th most valuable spirit worldwide in 2019. Several well-known brands made it to the top that year, including Jack Daniel’s and Bacardi. The most valuable spirit brand was a Chinese brand of baijiu called Moutai, which accounted for a brand value of roughly 30 billion U.S. dollars.

Distilled spirits and rum

Based on volume sales, Jinro was by far the leading distilled spirit brand in the world in 2018. Almost 80 million 9 liter cases of the South Korean spirit were sold, which was more than twice the number of Officer’s Choice cases sold that year. 2018’s leading rum brand was the Filipino Tanduay, which sold an estimated 20 million 9 liter cases.