U.S. spirits' unit sales by brand 2019

In 2019, Smirnoff Vodka accounted for volume sales of over two and a half million cases in the United States, making it the leading brand of spirits in terms of unit sales in the country. Selling almost one and a half million cases that year, Captain Morgan stood in third place.

Diageo

Founded in 1997, Diageo is a British alcoholic beverage company, which now owns a selection of spirit brands, including Smirnoff, Baileys, Captain Morgan, and J&B. In 2018, Diageo was among the top 50 fast moving consumer goods (FMCG) companies, with net sales amounting to just over 16 billion U.S. dollars. This put the company in 24th place, right between Reckitt Benckiser and General Mills.

Diageo in the U.S.

In the United States, Diageo plc was the leading supplier of scotch whiskey, as well as vodka in 2018. The alcoholic beverage company accounted for about 30 percent of all scotch whiskey, and 20 percent of all vodka volume sales in the United States that year. Additionally, Diageo was one of the top U.S. suppliers for rum and gin.

Unit sales of spirits in the United States in 2019, by brand

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

July 2019

Region

United States

Survey time period

52 weeks ending May 19, 2019.

Supplementary notes

Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains).
Figures have been rounded.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Jägermeister"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.