This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the label 'organic' on a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. Some 35 percent of U.S. Matures considered the label organic as a very or somewhat important driver for their grocery purchasing decision.
Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation
* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?' The figures display a summary of factors rated as 'very' and 'somewhat' important.
Millennials are aged between 18 and 36 years.
Gen Xers are aged between 37 and 48 years.
Baby Boomers are aged between 49 and 67 years.
Matures are older than 68 years.
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Harris Interactive. (June 10, 2014). Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation [Graph]. In Statista. Retrieved April 10, 2020, from https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation." Chart. June 10, 2014. Statista. Accessed April 10, 2020. https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/
Harris Interactive. (2014). Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation. Statista. Statista Inc.. Accessed: April 10, 2020. https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' Importance of The Factor 'organic' When Making Food and Beverage Purchases in The United States in 2014, by Generation." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/
Harris Interactive, Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation Statista, https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/ (last visited April 10, 2020)
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