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Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation

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About This Statistic

This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the label 'organic' on a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. Some 35 percent of U.S. Matures considered the label organic as a very or somewhat important driver for their grocery purchasing decision.

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