U.S. consumers' importance of organic when buying groceries 2014
Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation
This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the label 'organic' on a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. Some 35 percent of U.S. Matures considered the label organic as a very or somewhat important driver for their grocery purchasing decision.
Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation
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