This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the label 'organic' on a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. Some 35 percent of U.S. Matures considered the label organic as a very or somewhat important driver for their grocery purchasing decision.
U.S. consumers' importance of organic when buying groceries 2014
Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation
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Harris Interactive. (June 10, 2014). Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation [Graph]. In Statista. Retrieved December 09, 2019, from https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation." Chart. June 10, 2014. Statista. Accessed December 09, 2019. https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/
Harris Interactive. (2014). Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation. Statista. Statista Inc.. Accessed: December 09, 2019. https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' Importance of The Factor 'organic' When Making Food and Beverage Purchases in The United States in 2014, by Generation." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/
Harris Interactive, Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation Statista, https://www.statista.com/statistics/310626/us-consumers--importance-of-organic-when-buying-groceries-by-generation/ (last visited December 09, 2019)