Market share* of the leading 20 skin care brands in the U.S. in 2014

Percent market share of top 20 skin care brands in the U.S. 2014 The statistic depicts the market share of sales of the leading U.S. skin care brands by segment over the fiscal year ending in April 2014. Nair depilatories accounted for 27.1 percent of that segments total sales. Olay Regenerist and Olay Regenerist Micro-Sculpting achieved 8.9 percent and 7.3 percent of the facial anti-aging product market, respectively. The pursuit of perfect complexion, as well as innovation within the category, has helped fuel sales of facial cleansers.
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Brand/segmentPercent share in segment market sales
Olay Regenerist/ facial anti-aging8.9%
Olay Regenerist Micro-Sculpting/ facial anti-aging7.3%
Neutrogena Oil-Free Acne Wash/ acne treatment11.9%
Olay Total Effects 7-in-1/ facial anti-aging6.4%
L'Oréal Revitalift/ facial anti-aging5.7%
Olay/ facial cleanser6.3%
Neutrogena Rapid Wrinkle Repair/ facial anti-aging4.5%
Cetaphil/ facial cleansers5.3%
Olay Complete/ facial moisturizers11.9%
Olay Age-Defying/ facial anti-aging4.3%
Simple/ facial cleansers5%
Nair/ depilatories27.1%
Johnson's Clean & Clear Morning Burst/ facial cleansers4.5%
Neutrogena Deep Clean/ facial cleansers4.3%
Clearasil Ultra Rapid Action/ acne treatments6.4%
Neutrogena Moisture/ facial moisturiyer8.9%
Bioré/ facial cleansers3.7%
Garnier SkinRenew/ facial anti-aging3%
RoC Retinol Correxion Deep Wrinkle/ facial anti-aging2.9%
Pond's/ facial cleanser3.5%
Brand/segmentPercent share in segment market sales
Olay Regenerist/ facial anti-aging8.9%
Olay Regenerist Micro-Sculpting/ facial anti-aging7.3%
Neutrogena Oil-Free Acne Wash/ acne treatment11.9%
Olay Total Effects 7-in-1/ facial anti-aging6.4%
L'Oréal Revitalift/ facial anti-aging5.7%
Olay/ facial cleanser6.3%
Neutrogena Rapid Wrinkle Repair/ facial anti-aging4.5%
Cetaphil/ facial cleansers5.3%
Olay Complete/ facial moisturizers11.9%
Olay Age-Defying/ facial anti-aging4.3%
Simple/ facial cleansers5%
Nair/ depilatories27.1%
Johnson's Clean & Clear Morning Burst/ facial cleansers4.5%
Neutrogena Deep Clean/ facial cleansers4.3%
Clearasil Ultra Rapid Action/ acne treatments6.4%
Neutrogena Moisture/ facial moisturiyer8.9%
Bioré/ facial cleansers3.7%
Garnier SkinRenew/ facial anti-aging3%
RoC Retinol Correxion Deep Wrinkle/ facial anti-aging2.9%
Pond's/ facial cleanser3.5%
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Description Source More information
The statistic depicts the market share of sales of the leading U.S. skin care brands by segment over the fiscal year ending in April 2014. Nair depilatories accounted for 27.1 percent of that segments total sales. Olay Regenerist and Olay Regenerist Micro-Sculpting achieved 8.9 percent and 7.3 percent of the facial anti-aging product market, respectively. The pursuit of perfect complexion, as well as innovation within the category, has helped fuel sales of facial cleansers.
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Release date
June 2014
Region
United States
Survey time period
2014
Supplementary notes
IRI for the 52 weeks ended April 20, Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
Brands are listed in order based on their total sales figures. Data to be found on page 24 of DSN Magazine's June 23, 2014 edition.
* Percent share of segment.
Ranking is based on each brands sales figures.

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