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Attitude trend towards superfoods in Great Britain 2007-2015

This statistic shows a trend in consumers attitude towards superfoods in Great Britain from 2007 to 2015. 'Superfoods' are described by the source as food that have naturally occurring high doses of nutrition. According to the biennial surveys conducted for Bord Bia Irish Food Board, there has been an increasing trend in awareness of superfoods, however the share of those actively or always trying to buy superfoods has shown little change.

Thinking specifically about superfoods, which of the following statements best describes your attitudes towards superfoods?

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Release date

October 2015


United Kingdom (Great Britain)

Survey time period

2007, 2009, 2011, 2013 and 2015

Number of respondents

1,009 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

* Number of respondents between 2007 and 2011 not given. In 2013 there were 1,029 respondents.

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