Global consumers' avoidance of artificial preservatives by region 2016

This statistic displays share of consumers that were avoiding artificial preservatives in food products worldwide as of the first quarter of 2016, by region. At that time, approximately 61 percent of the consumers in Europe and 67 percent in Asia-Pacific claimed that they were avoiding food products containing artificial preservatives.

Share of consumers avoiding artificial preservatives in food products worldwide as of 2016, by region*

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Release date

September 2016



Survey time period

March 1, 2016 to March 23, 2016

Number of respondents


Special properties

online consumers

Method of interview

Online survey

Supplementary notes

* The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
** 30,000 respondents in 63 countries took part in the survey. The source does not specify how many respondents came from North America. It does specifically state, however, that the "survey is based only on the behavior of respondents with online access".

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