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Consumer concerns about brands using mobile tracking 2014

Published by Statista Research Department, Jul 23, 2014
This statistic presents common consumer concerns about brands using mobile tracking for location-based offers and services. During an April 2014 survey it was found that 12 percent of respondents were not interested in mobile tracking due to its intrusive nature.

Please tell us why you are more inclined not to be interested in benefits that you could receive by allowing a store to use your mobile phone's GPS?

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Release date

July 2014

Region

United States

Survey time period

April 2014

Number of respondents

1,153 smartphone owners

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