The timeline presents data on Honda's advertising spending on Acura in the United States from 2011 to 2016. Honda invested 123 million U.S. dollars in advertising the luxury automobile brand in the first nine months of 2016.
Honda's advertising spending on Acura in the United States from 2011 to 2016
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figure for 2011 comes from AdAge's earlier article.
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Adweek. (January 9, 2017). Honda's advertising spending on Acura in the United States from 2011 to 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/317419/acura-ad-spend-usa/
Adweek. "Honda's advertising spending on Acura in the United States from 2011 to 2016 (in million U.S. dollars)." Chart. January 9, 2017. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/317419/acura-ad-spend-usa/
Adweek. (2017). Honda's advertising spending on Acura in the United States from 2011 to 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/317419/acura-ad-spend-usa/
Adweek. "Honda's Advertising Spending on Acura in The United States from 2011 to 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 9 Jan 2017, https://www.statista.com/statistics/317419/acura-ad-spend-usa/
Adweek, Honda's advertising spending on Acura in the United States from 2011 to 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/317419/acura-ad-spend-usa/ (last visited October 11, 2024)
Honda's advertising spending on Acura in the United States from 2011 to 2016 (in million U.S. dollars) [Graph], Adweek, January 9, 2017. [Online]. Available: https://www.statista.com/statistics/317419/acura-ad-spend-usa/
