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Number of ad channels used by companies in Russia 2021, by sector

Published by Statista Research Department, Apr 7, 2022
Among companies in the beauty and health industry of Russia, around one third used three advertising channels in 2021, compared to 18 percent of industrial brands. In the fast-moving consumer goods (FMCG) sector, the largest share of surveyed companies employed three ad channels.

Number of advertising channels used by companies in Russia in 2021, by sector of activity

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Sources

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Release date

April 2022

Region

Russia

Survey time period

May to November 2021

Number of respondents

90 respondents

Special properties

Brands and companies

Method of interview

Online survey

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Statistics on " Advertising in Russia "

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Statistics on Advertising in Russia

Overview

7

Television advertising

6

Radio advertising

6

Out-of-home advertising

8

Press advertising

7

Digital advertising

7

Advertisers and their strategies

6

Consumer behavior

3

Further related statistics

20

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Statistics

Topics

Advertising in RussiaAdvertising in BRIC countriesDigital advertising in RussiaBrands and agencies responding to war in UkraineAdvertising in Hungary
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