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Number of ad channels used by Russian companies in 2020, by sector

Number of advertising channels used by companies in Russia in 2020, by sector of activity

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Sources

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In cooperation with
Data Insight (RU)
Release date

December 2020

Region

Russia

Survey time period

2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* According to the source, around one third of participants were employees responsible for ad budget allocation working primarily for offline companies.

By profile, 66 percent of surveyed companies engaged in FMCG, cars, medicines, electronics, etc., 18 percent were online and offline retailers, primarily food retailers, and 11 percent were various service providers, such as airlines and telecommunication companies.

The share of respondents submitting "No answer" was excluded, thus the figures do not sum up to 100%

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Statistics on "Advertising in Russia"

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