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LVMH Group's ad spend worldwide 2008-2018
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LVMH Group's ad spend worldwide 2008-2018
Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros)
by Liam O'Connell,
last edited
Mar 6, 2019
This statistic highlights the trend in advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018. In 2018, LVMH Group's global ad spend amounted to about 5.52 billion euros.
Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros)
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by Liam O'Connell,
last edited
Mar 6, 2019
This statistic highlights the trend in advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018. In 2018, LVMH Group's global ad spend amounted to about 5.52 billion euros.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2008 to 2018
- Supplementary notes
-
* The financial statements as of December 31, 2013 and 2012 have been restated to reflect the retrospective application as of January 1, 2012 of IFRS 11 Joint Arrangements.
Figures prior to 2016 were taken from previous editions of the publication.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2008 to 2018
- Supplementary notes
-
* The financial statements as of December 31, 2013 and 2012 have been restated to reflect the retrospective application as of January 1, 2012 of IFRS 11 Joint Arrangements.
Figures prior to 2016 were taken from previous editions of the publication.
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Statistics on "LVMH"
- Market overview
The most important statistics
- Value of the personal luxury goods market worldwide from 2009 to 2018 (in billion euros)Value of the global personal luxury goods market 2009-2018
- Brand value of the leading 10 most valuable luxury brands worldwide in 2019 (in million U.S. dollars)*Brand value of the leading 10 most valuable luxury brands worldwide 2019
- Sales of the leading luxury companies worldwide from 2012 to 2020 (in billion euros)Sales of the leading luxury companies worldwide 2012-2020
- EBITDA of the leading luxury companies worldwide from 2014 to 2020EBITDA of the leading luxury companies worldwide 2014-2020
- Leading 50 FMCG companies worldwide in 2017, based on net sales (in million U.S. dollars)*Global net sales of the leading 50 FMCG companies 2017
- Leading beverage companies worldwide in 2018, based on sales (in million U.S. dollars)Global beverage market: leading companies 2018, based on sales
- Leading magazine advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest magazine advertisers in the U.S. 2017
- Sales revenue
The most important statistics
- Total revenue of the LVMH Group worldwide from 2008 to 2018 (in million euros)Total revenue of the LVMH Group worldwide 2008-2018
- Revenue of the LVMH Group worldwide from 2008 to 2018, by geographic region (in million euros)LVMH Group's revenue worldwide by geographic region 2008-2018
- Revenue share of the LVMH Group worldwide from 2008 to 2018, by geographic regionLVMH Group's revenue share worldwide from 2008 to 2018, by geographic region
- Revenue of the LVMH Group worldwide from 2008 to 2018, by segment (in million euros)Revenue of the LVMH Group worldwide by segment 2008-2018
- Revenue share of the LVMH Group worldwide from 2016 to 2018, by business segmentBusiness segment revenue share of the LVMH Group worldwide from 2016 to 2018
- Business segment performance
The most important statistics
- Global revenue of LVMH Group's fashion and leather goods segment from 2008 to 2018 (in million euros)Global revenue LVMH Group's fashion and leather goods segment 2008-2018
- Global revenue of LVMH Group's selective retailing segment from 2008 to 2018 (in million euros)Global revenue LVMH Group's selective retailing segment 2008-2018
- Global revenue of LVMH Group's perfumes and cosmetics segment from 2008 to 2018 (in million euros)Global revenue LVMH Group's perfumes and cosmetics segment 2008-2018
- Global revenue of LVMH Group's wine and spirits segment from 2008 to 2018 (in million euros)Global revenue LVMH Group's wine and spirits segment 2008-2018
- Global revenue of LVMH Group's watches and jewelry segment from 2008 to 2018 (in million euros)Global revenue LVMH Group's watches and jewelry segment 2008-2018
- Key company figures
The most important statistics
- Total number of stores of the LVMH Group worldwide from 2008 to 2018Total number of stores of the LVMH Group worldwide 2008-2018
- Number of stores of the LVMH Group worldwide in 2018, by geographical regionLVMH Group's number of stores worldwide 2018, by geographical region
- Total number of employees* of the LVMH Group worldwide from 2008 to 2018Total number of employees of the LVMH Group worldwide 2008-2018
- Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros)LVMH Group's ad spend worldwide 2008-2018
- Research and development (R&D) expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros)LVMH Group's R&D expenditure worldwide 2008-2018
- Online presence
The most important statistics
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
- Leading luxury brands with the most followers on Facebook as of May 2018 (in millions)Facebook: number of followers of popular luxury brands 2018
- Leading fashion brands with the most Facebook fans as of August 2019 (in millions)Facebook: number of fans of popular fashion brands 2019
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)Instagram: number of followers of popular luxury brands 2018
- Number of social media actions generated per post by top luxury brands during 1st quarter 2017Luxury brand social media engagement generated by brands 2017
- Number of social media actions generated per post by top luxury brand influencer during 1st quarter 2017Luxury brand social media engagement generated by top influencers 2017
- Consumer behavior
The most important statistics
- Which of these luxury accessory/fashion brands do you know?Familiarity with luxury accessory/fashion brands in the U.S. 2018
- Which of these luxury accessory/fashion brands would you like to own?Desire to own items from selected luxury accessory/fashion brands in the U.S. 2018
- From which of these luxury brands do you own fashion or accessories?Ownership of products from luxury accessory/fashion brands in the U.S. 2018
- Share of Americans who own Louis Vuitton fashion or accessories in 2018, by incomeAmerican who own Louis Vuitton fashion or accessories 2018, by income
- Share of buyers of each luxury brands who would recommend that brand online to other consumers worldwide in 3rd quarter 2017Share of luxury brand buyers likely to recommend those brands worldwide Q3 2017
- From which brands are the personal luxury items (accessories, bags, clothing, shoes, jewelry), which you have bought new or used in the last 3 years?Brands of luxury personal consumer goods bought new or used in the U.S. 2018
- Online visits market share of leading luxury brands in the United States as of May 2018Online visits market share of leading luxury brands in the U.S. 2018
- Leading handbag brands amongst teens in the United States as of Fall 2018United States: leading purse brands amongst teenagers as of 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- LVMH Group's revenue in the U.S. 2008 to 2018
- Luxury ad spend growth worldwide 2016-2018, by type
- LVMH: ad spend in the U.S. 2009-2017
- Luxury goods purchased in China 2010, by intended purpose
- Mainland Chinese demand for luxury goods 2020
- Luxury customers in China in 2010, by age and product catogory
- Luxury fashion goods consumers most regularly buy in the United Kingdom (UK) 2013
- Consumer spending on luxury goods in China 2010, by tier
- Luxury purchase locations of Chinese shoppers 2010
- Factors Millennials find appealing in luxury brands worldwide 2017
- Millennials willing to pay more for personalized luxury goods worldwide 2017
- Luxury market value in India 2015-2016
- Global airport personal luxury goods market share by category 2015
- Global airport personal luxury goods market share by region 2015
- Value of the personal luxury goods market China 2007-2016
- Opinions of U.S. women on whether Smashbox produce luxury goods 2017
- De Rigo: number of employees 2012-2018
- Importance of luxury/premium products by category in the U.S. 2019
- Share of Japanese women who bought authorized second-hand goods 2016
- China: frequency of searching for luxury product information online 2010-2012
Studies
- Luxury goods industry worldwide
- Luxury goods in the United Kingdom (UK)
- Luxury goods in Europe
- Luxury goods market in China
- LVMH
- Luxury Goods Worldwide Market Study, Fall-Winter 2018
- Global Powers of Luxury Goods 2019
- Luxury goods worldwide market study, fall-winter 2017
- Luxury Goods Worldwide Market Study, Fall-Winter 2017
- Global Powers of Luxury Goods 2018
- Fashion & Luxury Private Equity and Investors Survey 2019
- Focus "Aziende Moda Italia" (2013-2017)
- The Digital Frontier for Luxury Goods 2017
- Wealth Report Asia 2018
- Luxury goods worldwide market study, fall-winter 2016
Statistics on "LVMH"
- Value of the personal luxury goods market worldwide from 2009 to 2018 (in billion euros)
- Brand value of the leading 10 most valuable luxury brands worldwide in 2019 (in million U.S. dollars)*
- Sales of the leading luxury companies worldwide from 2012 to 2020 (in billion euros)
- EBITDA of the leading luxury companies worldwide from 2014 to 2020
- Leading 50 FMCG companies worldwide in 2017, based on net sales (in million U.S. dollars)*
- Leading beverage companies worldwide in 2018, based on sales (in million U.S. dollars)
- Leading magazine advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Total revenue of the LVMH Group worldwide from 2008 to 2018 (in million euros)
- Revenue of the LVMH Group worldwide from 2008 to 2018, by geographic region (in million euros)
- Revenue share of the LVMH Group worldwide from 2008 to 2018, by geographic region
- Revenue of the LVMH Group worldwide from 2008 to 2018, by segment (in million euros)
- Revenue share of the LVMH Group worldwide from 2016 to 2018, by business segment
- Global revenue of LVMH Group's fashion and leather goods segment from 2008 to 2018 (in million euros)
- Global revenue of LVMH Group's selective retailing segment from 2008 to 2018 (in million euros)
- Global revenue of LVMH Group's perfumes and cosmetics segment from 2008 to 2018 (in million euros)
- Global revenue of LVMH Group's wine and spirits segment from 2008 to 2018 (in million euros)
- Global revenue of LVMH Group's watches and jewelry segment from 2008 to 2018 (in million euros)
- Total number of stores of the LVMH Group worldwide from 2008 to 2018
- Number of stores of the LVMH Group worldwide in 2018, by geographical region
- Total number of employees* of the LVMH Group worldwide from 2008 to 2018
- Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros)
- Research and development (R&D) expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Leading luxury brands with the most followers on Facebook as of May 2018 (in millions)
- Leading fashion brands with the most Facebook fans as of August 2019 (in millions)
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)
- Number of social media actions generated per post by top luxury brands during 1st quarter 2017
- Number of social media actions generated per post by top luxury brand influencer during 1st quarter 2017
- Which of these luxury accessory/fashion brands do you know?
- Which of these luxury accessory/fashion brands would you like to own?
- From which of these luxury brands do you own fashion or accessories?
- Share of Americans who own Louis Vuitton fashion or accessories in 2018, by income
- Share of buyers of each luxury brands who would recommend that brand online to other consumers worldwide in 3rd quarter 2017
- From which brands are the personal luxury items (accessories, bags, clothing, shoes, jewelry), which you have bought new or used in the last 3 years?
- Online visits market share of leading luxury brands in the United States as of May 2018
- Leading handbag brands amongst teens in the United States as of Fall 2018
- Revenue of the LVMH Group in the United States from 2008 to 2018 (in million Euros)
- Change in luxury advertising spending worldwide from 2016 to 2018, by type of luxury products
- LVMH's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)
- Luxury goods purchased in China 2010, by intended purpose
- Forecast for Mainland Chinese demand for luxury goods from 2010 to 2020 (in billion euros)
- Luxury customers in China in 2010, by age and product catogory
- Which luxury goods do you buy most regularly?
- How much did you spend on luxury goods (excluding autos)?
- Luxury purchase locations of Chinese shoppers in 2010
- Attributes of luxury goods brands that Millennials find the most appealing worldwide in 2017
- Willingness of Millennials to pay more for personalized high-end fashion or luxury items worldwide in 2017
- Value of luxury market across India in 2015 and 2016 (in billion U.S. dollars)
- Airport personal luxury goods market share worldwide in 2015, by category*
- Airport personal luxury goods market share worldwide in 2015, by region*
- Value of the personal luxury goods market in China from 2007 to 2016 (in billion euros)
- Share of women in the United States that think Smashbox is a provider of luxury goods as of May 2017
- Total number of employees of the Italian eyewear fashion company De Rigo from 2012 to 2018
- In which of these product categories do you also buy premium or luxury items?
- Distribution of female consumers in Japan who purchased authorized second-hand items as of 2016
- How often do you search luxury product information online?
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