This statistic highlights the trend in advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018. In 2018, LVMH Group's global ad spend amounted to about 5.52 billion euros.
Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018
(in million Euros)
* The financial statements as of December 31, 2013 and 2012 have been restated to reflect the retrospective application as of January 1, 2012 of IFRS 11 Joint Arrangements.
Figures prior to 2016 were taken from previous editions of the publication.
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LVMH. (February 26, 2019). Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros) [Graph]. In Statista. Retrieved February 20, 2020, from https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/
LVMH. "Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros)." Chart. February 26, 2019. Statista. Accessed February 20, 2020. https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/
LVMH. (2019). Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros). Statista. Statista Inc.. Accessed: February 20, 2020. https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/
LVMH. "Advertising and Promotion Expenditure of The Lvmh Group Worldwide from 2008 to 2018 (in Million Euros)." Statista, Statista Inc., 26 Feb 2019, https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/
LVMH, Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2018 (in million Euros) Statista, https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/ (last visited February 20, 2020)
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