The French luxury goods conglomerate LVMH Group spent around 9.5 billion euros in advertising and promotion costs worldwide as of 2022, reaching an all-time higher investment on advertising since 2008. Primarily known for its fashion house Louis Vuitton, the LVMH Group invested about 7.3 billion euros in advertising in 2021.
Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2022 (in million euros)
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Statistics on LVMH
Market overview
7
- Premium Statistic Value of various global luxury markets 2022, by market type
- Premium Statistic Value of the global personal luxury goods market 1996-2022
- Premium Statistic Share of the luxury goods market worldwide 2022, by region
- Premium Statistic Market size of the global personal luxury goods market 2021, by product
- Premium Statistic Value of the global personal luxury goods market in 2022, by format
- Premium Statistic Sales of the leading luxury companies worldwide 2012-2021
- Premium Statistic Most valuable global luxury brands 2022
Financial performance
5
- Premium Statistic Total revenue of the LVMH Group worldwide 2008-2021
- Basic Statistic LVMH Group's revenue share worldwide from in 2021, by geographic region
- Basic Statistic LVMH Group's revenue worldwide 2008-2021, by geographic region
- Basic Statistic Global gross profit of LVMH from 2017 to 2021
- Basic Statistic Global net profit of LVMH from 2017 to 2021
Divisions
6
- Premium Statistic Business segment revenue share of the LVMH Group worldwide in 2021
- Basic Statistic Global revenue LVMH Group's fashion and leather goods segment 2008-2021
- Basic Statistic Global revenue LVMH Group's selective retailing segment 2008-2021
- Basic Statistic Global revenue LVMH Group's perfumes and cosmetics segment 2008-2021
- Basic Statistic Global revenue LVMH Group's wine and spirits segment 2008-2021
- Basic Statistic Global revenue LVMH Group's watches and jewelry segment 2008-2021
Key company figures
5
- Basic Statistic Total number of stores of the LVMH Group worldwide 2008-2021
- Basic Statistic LVMH Group's number of stores worldwide 2021, by geographical region
- Basic Statistic Total number of employees of the LVMH Group worldwide 2008-2021
- Basic Statistic LVMH Group's ad spend worldwide 2008-2022
- Basic Statistic LVMH Group's R&D expenditure worldwide 2008-2020
Competitors
8
- Basic Statistic Total sales of the Richemont Group worldwide 2008-2022
- Basic Statistic Sales share of the Richemont Group worldwide 2022, by geographical region
- Basic Statistic Sales share of Richemont worldwide 2022, by product segment
- Basic Statistic Richemont Group's number of stores worldwide as of 2020, by business segment
- Premium Statistic Kering's global revenue from 2008 to 2021
- Basic Statistic Revenue share of the Kering Group worldwide 2021, by region
- Basic Statistic Global revenue share of the Kering Group in 2021, by brand
- Basic Statistic Global revenue share of the Kering Group in 2021, by product category
Further related statistics
19
- LVMH Group's revenue in the U.S. 2008-2021
- Luxury ad spend growth worldwide 2016-2018, by type
- LVMH: ad spend in the U.S. 2009-2019
- Luxury customers in China 2010, by age and product category
- Luxury goods purchased in China 2010, by intended purpose
- Mainland Chinese demand for luxury goods 2020
- Luxury purchase locations of Chinese shoppers 2010
- Luxury fashion goods consumers most regularly buy in the United Kingdom (UK) 2013
- LVMH Group's half-year revenue by segment 2007-2021
- Involvement of others in luxury item purchase decisions in the U.S. 2018
- Luxury brands in China in 2012, by perceived uniqueness
- Factors Millennials find appealing in luxury brands worldwide 2017
- Luxury market value in India 2015-2016
- Consumer interest in purchasing pre-owned luxury items worldwide 2020
- Italy: opinion on fur industry market development in Italy 2016
- Italy: change in fashion export value H1 2016-H1 2017, by country
- U.S. women on whether MAC Cosmetics produce luxury goods 2017, by ethnicity
- Fashion and luxury store visit duration in Rotterdam 2016-2018
- Luxury watch market size in China 2014-2018
Further Content: You might find this interesting as well
Statistics
- LVMH Group's revenue in the U.S. 2008-2021
- Luxury ad spend growth worldwide 2016-2018, by type
- LVMH: ad spend in the U.S. 2009-2019
- Luxury customers in China 2010, by age and product category
- Luxury goods purchased in China 2010, by intended purpose
- Mainland Chinese demand for luxury goods 2020
- Luxury purchase locations of Chinese shoppers 2010
- Luxury fashion goods consumers most regularly buy in the United Kingdom (UK) 2013
- LVMH Group's half-year revenue by segment 2007-2021
- Involvement of others in luxury item purchase decisions in the U.S. 2018
- Luxury brands in China in 2012, by perceived uniqueness
- Factors Millennials find appealing in luxury brands worldwide 2017
- Luxury market value in India 2015-2016
- Consumer interest in purchasing pre-owned luxury items worldwide 2020
- Italy: opinion on fur industry market development in Italy 2016
- Italy: change in fashion export value H1 2016-H1 2017, by country
- U.S. women on whether MAC Cosmetics produce luxury goods 2017, by ethnicity
- Fashion and luxury store visit duration in Rotterdam 2016-2018
- Luxury watch market size in China 2014-2018
Statista. (January 11, 2023). Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2022 (in million euros) [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/
Statista. "Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2022 (in million euros)." Chart. January 11, 2023. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/
Statista. (2023). Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2022 (in million euros). Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/
Statista. "Advertising and Promotion Expenditure of The Lvmh Group Worldwide from 2008 to 2022 (in Million Euros)." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/
Statista, Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2022 (in million euros) Statista, https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/ (last visited February 03, 2023)
Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2022 (in million euros) [Graph], Statista, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/410677/lvmh-group-s-ad-spend-worldwide/