U.S. luxury car market share in 2016, by brand

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Marque (owner)Market share
Mercedes-Benz*
(Daimler)
16.4%
Lexus
(Toyota)
16%
BMW
(BMW)
15.1%
Audi
(VW)
10.1%
Cadillac
(GM)
8.2%
Acura
(Honda)
7.8%
Infiniti
(Nissan)
6.7%
Lincoln
(Ford)
5.4%
Jaguar Land Rover
(Tata)
5.1%
Volvo
(Volvo)
4%
Porsche
(VW)
2.6%
Other**2.6%
Complete Source Details
About This Statistic

This graph illustrates the market share of luxury car brands in the United States in 2016. That year, Audi reached a market share of around 10 percent. In 1966, Audi became part of the Volkswagen Group.


U.S. luxury car market share in 2016, by marque

There is something majestic about luxury vehicles. From the glass panel roofs and the LED headlights to the leather-trimmed seats and powerful engines, these automobiles are built with the finest of materials, giving each driver the feeling of uniqueness. Regarding the overall luxury car market, the leading premium car brands include Mercedes-Benz, BMW and Audi, Toyota’s Lexus brand, GM’s Cadillac brand, Honda’s Acura brand, Nissan’s Infiniti brand and Ford’s Lincoln brand. In 2016, the global market for luxury cars was sized at around 438 billion euros.

Oftentimes, the luxury car market is broken down into the following segments: premium compact vehicles, mid-size luxury cars, high-end luxury cars, ultra-luxury cars, as well as luxury SUVs and crossover models. The boundaries between these categories are blurred and vary between regions. The price is largely defined as the major criterion for classifying luxury vehicles, though. According to analysts at data compilation and analysis firm Vincentric, Audi models rank highest in terms of value to cost of long-term ownership, with the sporty Audi TT model, the premium large sedan Audi A7 TDI, the prestigious Audi R8 model and the premium midsize crossover Audi Q5 TDI receiving excellent scores. As of November 2014, the Rolls-Royce Phantom Extended Wheelbase ultra luxury car was ranked among the ten most expensive automobile worldwide.

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