Luxury vehicles: United States premium vehicle market share 2019

This graph illustrates the market share of luxury car brands in the United States in 2019, when BMW reached a market share of around 14 percent.

U.S. luxury car market share in 2019, by key marque

There is something majestic about luxury vehicles. From the glass panel roofs and the LED headlights to the leather-trimmed seats and powerful engines, these automobiles are built with the finest of materials, giving each driver the feeling of uniqueness. Regarding the overall luxury car market, the leading premium car brands include Mercedes-Benz, BMW, Audi, Toyota’s Lexus brand, and Tesla. In 2018, the global market for luxury cars was sized at almost 495 billion euros.

Oftentimes, the luxury car market is broken down into the following segments: premium compact vehicles, mid-size luxury cars, high-end luxury cars, ultra-luxury cars, as well as luxury SUVs and crossover models. The boundaries between these categories are blurred and vary between regions. The price is largely defined as the major criterion for classifying luxury vehicles, though. According to analysts at data compilation and analysis firm Vincentric, Audi models rank highest in terms of value to cost of long-term ownership, with the sporty Audi TT model, the premium large sedan Audi A7 TDI, the prestigious Audi R8 model and the premium midsize crossover Audi Q5 TDI receiving excellent scores. As of January 2019, the Rolls-Royce Sweptail was ranked as the most expensive automobile worldwide.

U.S. luxury car market share in 2019, by major brand

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Release date

January 2020


United States

Survey time period


Supplementary notes

* Excludes Sprinter sales; this figure was taken from an article posted on in January 2020.
Percentage figures are Statista calculations based on the figures provided by the source.
Luxury car brands include the following:
BMW, Mercedes-Benz, Lexus, Audi, Tesla, Acura, Cadillac, Infiniti, Lincoln, Volvo, Land Rover, Porsche, Jaguar, Genesis, Alfa Romeo, Maserati, Lamborghini, Bentley, Rolls-Royce
Combined luxury brand sales amouted to around 2.3 million units in 2019.

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Statistics on "Luxury cars in the United States"

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