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Fiat Chrysler Automobiles advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)

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Fiat Chrysler Automobiles: ad spend in the U.S. 2012-2017 This graph shows the amount that Fiat Chrysler Automobiles spent on advertising in the United States from 2012 to 2017. In 2017, the automobile company invested nearly 1.98 billion U.S. dollars in advertising in the United States.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Description Source More information
This graph shows the amount that Fiat Chrysler Automobiles spent on advertising in the United States from 2012 to 2017. In 2017, the automobile company invested nearly 1.98 billion U.S. dollars in advertising in the United States.
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Release date
June 2018
Region
United States
Survey time period
2012 to 2017
Supplementary notes
The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2012 and 2013 come from earlier AdAge publications.

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