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Showrooming penetration in the Nordics 2017
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Showrooming penetration in the Nordics 2017
Showrooming penetration in the Nordic countries in 2017
This survey presents percentage of Nordic consumers who have looked at a product in a store first before buying it online in 2017. It was found that 13 percent of the Swedish online shoppers had utilized showrooming that year.
Showrooming penetration in the Nordic countries in 2017
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Description
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More information
This survey presents percentage of Nordic consumers who have looked at a product in a store first before buying it online in 2017. It was found that 13 percent of the Swedish online shoppers had utilized showrooming that year.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- February 2017 to January 2018
- Number of respondents
- 92,656*
- Age group
- 18-79 years
- Special properties
- 12 monthly surveys
- Method of interview
- Online panel
- Supplementary notes
-
* 19,186 respondents in Sweden, 21,293 respondents in Denmark, 21,766 respondents in Norway and 30,411 respondents in Finland.
Original survey question: "Have you checked a product in a store before purchasing it online later during the past month?" / "Har du någon gång den senaste månaden först tittat på /provat en vara i en butik för att sedan köpa den på internet?"
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- February 2017 to January 2018
- Number of respondents
- 92,656*
- Age group
- 18-79 years
- Special properties
- 12 monthly surveys
- Method of interview
- Online panel
- Supplementary notes
-
* 19,186 respondents in Sweden, 21,293 respondents in Denmark, 21,766 respondents in Norway and 30,411 respondents in Finland.
Original survey question: "Have you checked a product in a store before purchasing it online later during the past month?" / "Har du någon gång den senaste månaden först tittat på /provat en vara i en butik för att sedan köpa den på internet?"
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E-commerce in the Nordics
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Statistics on "E-commerce in the Nordics"
- Overview
The most important statistics
- Value of Nordic consumers' e-commerce purchases in 2017, by country (in billion SEK)E-commerce order value in the Nordic countries 2017
- Number of consumers in the Nordic region who bought products online in 2017, by country (in millions)Number of online shoppers in the Nordic countries 2017
- Share of the Nordic consumers which purchased goods online in 2017, by countryOnline shopping reach in the Nordics 2017
- Frequency with which internet users made digital purchases in selected Nordic Countries in April 2015Online shopping frequency in the Nordic Countries 2015
- Benefits of online shopping according to online shoppers in the Nordic countries in 2017Perceived benefits of online shopping benefits in the Nordics 2017
- Showrooming penetration in the Nordic countries in 2017Showrooming penetration in the Nordics 2017
- Share of consumers who purchased products online from abroad in the Nordic countries in 2017, by countryOnline purchasing from abroad in the Nordic countries 2017, by country
- Most popular types of products that Nordic online shoppers purchased from abroad in 2017Most popular types of products purchased from abroad in the Nordics 2017
- Sweden
The most important statistics
- Turnover of the Swedish e-commerce market from 2013 to 2017 (in billion SEK)E-commerce turnover in Sweden 2013-2017
- Annual growth of the Swedish e-commerce market from 2013 to 2016E-commerce turnover growth in Sweden 2013-2016
- B2C e-commerce sales growth in Sweden from 2016 to 2017, by branchB2C e-commerce sales growth in Sweden 2016-2017, by branch
- Monthly share of online shoppers in Sweden from January to December 2016Monthly share of online shoppers in Sweden 2016
- Average number of online purchases per capita in Sweden from 2014 to 2016 Average number of online purchases per capita in Sweden 2014-2016
- Most purchased product categories online in Sweden in 2017Most purchased products online in Sweden 2017
- Monthly share of online purchases from abroad in Sweden from January to December 2016, by top five foreign marketsShare of online purchases from abroad in Sweden 2016, by country
- Payment methods used for online purchases in Sweden in 2016Payment methods used for online purchases in Sweden 2016
- Denmark
The most important statistics
- E-commerce sales value in Denmark from 2009 to 2017 (in billion DKK)B2C e-commerce sales in Denmark 2009-2017
- E-commerce sales growth in Denmark from 2010 to 2017B2C e-commerce sales increase in Denmark 2010-2017
- Share of goods and services purchased online in Denmark in 2017, by categoryGoods and services purchased online in Denmark, by category 2017
- Share of online shoppers in Denmark in 2016, by age group Share of online shoppers in Denmark 2016, by age group
- Online shopping frequency in Denmark in 2015Online shopping frequency in Denmark 2015
- E-commerce sales from foreign online retailers in Denmark from 2012 to 2017 (in billion DKK)E-commerce foreign sales in Denmark 2012-2017
- Countries Danish consumers shopped online from in 2017Countries consumers shopped online from in Denmark 2017
- Online payment methods used by online shoppers in Denmark as of December 2017Online payment methods used by online shoppers in Denmark 2017
- Norway
The most important statistics
- Quarterly B2C e-commerce sales in Norway in Q1-Q4 2015 (in billion NOK)Quarterly B2C e-commerce sales in Norway 2015
- Annual growth of online goods sales in Norway from Q4 2014 to Q4 2015, by product categoryGrowth of online goods sales in Norway 2015, by category
- Growth of the number of online purchases in Norway in Q1-Q4 2015Growth of online purchases in Norway by quarter 2015
- Share of online purchases in Norway in 2016, by typeOnline purchases in Norway 2016, by type
- Online shoppers in Norway in 2017, by product category and genderShare of online shoppers in Norway 2017, by category and gender
- Monthly online shopping frequency in Norway in 2016Monthly online shopping frequency in Norway 2016
- Foreign online shops used by consumers in Norway in 2016, by location of the shopForeign online shops used by consumers in Norway 2016, by location
- Payment methods for online shopping in Norway in 2016Payment methods for online shopping in Norway 2016
- Finland
The most important statistics
- B2C e-commerce sales of goods in Finland from 2010 to 2014 (in billion euros)B2C e-commerce sales of goods in Finland 2010-2014
- Share of domestic and cross-border B2C e-commerce sales in Finland in 2014, by categoryFinland: domestic B2C e-commerce sales 2014, by category
- Change in B2C e-commerce sales in Finland from 2010 to 2014, by product groupChange in B2C e-commerce sales in Finland 2010-2014, by product group
- Share of online shoppers in Finland in 2017, by gender and age groupOnline shopping penetration in Finland 2017, by gender and age group
- Share of online shopping frequency in Finland in 2015*eCommerce behavior in Finland 2015
- Most recently online purchased product categories in Finland in 2015Finland: most popular online shopping categories 2015
- Which types of goods have you bought online in the past month?Survey on individuals purchasing goods online in Finland 2016, by category
- Most popular online shopping payment methods in Finland between 2013 and 2016*Leading payment methods for online shopping in Finland 2013-2016
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- Frequency of making online purchases from foreign retailers in the UK 2015
- Share of preferred devices for online purchases in Ireland 2014, by age group
- Online shopping frequency in the age group 16-24 years in Finland 2017
- E-commerce: annual number of online purchases per capita in France 2010-2015
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- Online shopping frequency in the age group of 25-34 years in Finland 2017
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- Share of U.S. consumers that use a laptop when looking for clothes online 2017
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Statistics on "E-commerce in the Nordics"
- Value of Nordic consumers' e-commerce purchases in 2017, by country (in billion SEK)
- Number of consumers in the Nordic region who bought products online in 2017, by country (in millions)
- Share of the Nordic consumers which purchased goods online in 2017, by country
- Frequency with which internet users made digital purchases in selected Nordic Countries in April 2015
- Benefits of online shopping according to online shoppers in the Nordic countries in 2017
- Showrooming penetration in the Nordic countries in 2017
- Share of consumers who purchased products online from abroad in the Nordic countries in 2017, by country
- Most popular types of products that Nordic online shoppers purchased from abroad in 2017
- Devices used for online shopping in Nordic countries from 2014 to 2016
- Mobile shoppers' increase in Scandinavian countries from 2012 to 2016
- Most popular online shopping payment methods in the Nordic countries in the fourth quarter of 2015
- Preferred delivery locations among online shoppers in the Nordic countries in 2016
- Turnover of the Swedish e-commerce market from 2013 to 2017 (in billion SEK)
- Annual growth of the Swedish e-commerce market from 2013 to 2016
- B2C e-commerce sales growth in Sweden from 2016 to 2017, by branch
- Monthly share of online shoppers in Sweden from January to December 2016
- Average number of online purchases per capita in Sweden from 2014 to 2016
- Most purchased product categories online in Sweden in 2017
- Monthly share of online purchases from abroad in Sweden from January to December 2016, by top five foreign markets
- Payment methods used for online purchases in Sweden in 2016
- Delivery methods used by consumers for their last online purchases in Sweden in 2017
- E-commerce sales value in Denmark from 2009 to 2017 (in billion DKK)
- E-commerce sales growth in Denmark from 2010 to 2017
- Share of goods and services purchased online in Denmark in 2017, by category
- Share of online shoppers in Denmark in 2016, by age group
- Online shopping frequency in Denmark in 2015
- E-commerce sales from foreign online retailers in Denmark from 2012 to 2017 (in billion DKK)
- Countries Danish consumers shopped online from in 2017
- Online payment methods used by online shoppers in Denmark as of December 2017
- Delivery methods for goods purchased online in Denmark in 2016
- Quarterly B2C e-commerce sales in Norway in Q1-Q4 2015 (in billion NOK)
- Annual growth of online goods sales in Norway from Q4 2014 to Q4 2015, by product category
- Growth of the number of online purchases in Norway in Q1-Q4 2015
- Share of online purchases in Norway in 2016, by type
- Online shoppers in Norway in 2017, by product category and gender
- Monthly online shopping frequency in Norway in 2016
- Foreign online shops used by consumers in Norway in 2016, by location of the shop
- Payment methods for online shopping in Norway in 2016
- Methods for delivering online purchases in Norway in 2016
- B2C e-commerce sales of goods in Finland from 2010 to 2014 (in billion euros)
- Share of domestic and cross-border B2C e-commerce sales in Finland in 2014, by category
- Change in B2C e-commerce sales in Finland from 2010 to 2014, by product group
- Share of online shoppers in Finland in 2017, by gender and age group
- Share of online shopping frequency in Finland in 2015*
- Most recently online purchased product categories in Finland in 2015
- Which types of goods have you bought online in the past month?
- Most popular online shopping payment methods in Finland between 2013 and 2016*
- Webrooming penetration in the Nordic countries in 2017
- Number of online shoppers who bought products online in 2018 in the Nordics, by category (in millions)
- Share of Nordic e-commerce mail items delivered from foreign countries as of 1st quarter 2015
- Main reasons for not making online purchases from foreign retailers in the United Kingdom (UK) in 2014
- Most popular online shopping portals among non-Millennials in China in 2017, by category
- Leading countries where online purchases are made by UK customers in 2014
- Do you prefer to make the final purchase on your desktop/laptop or your mobile?
- Most popular online shopping portals among Millennials in China in 2017, by category
- B2C e-commerce revenue in Vietnam from 2012 to 2015 (in billion U.S. dollars)
- Share of individuals who made online purchases from foreign retailers in the United Kingdom (UK) in 2014, by frequency
- Do you prefer to make the final purchase on your desktop/laptop or your mobile? (by age group)
- Online shopping frequency among individuals aged 16 to 24 in Finland in 2017
- Average number of online purchases carried out per person per year in France from 2010 to 2015
- Frequency of product evaluation or testing in a store before a purchase on the Internet by the French in 2014*
- Online shopping frequency among individuals aged 25 to 34 in Finland in 2017
- On which website or app did you make your most recent purchase?
- FMCG online shopping penetration in selected countries in 2013
- Do you use a laptop when you look for clothes online?
- B2C e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)
- Devices used to make apparel purchases online in Russia during the first half of 2017 (in percentage)
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