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Showrooming penetration in the Nordics 2018
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Showrooming penetration in the Nordics 2018
Showrooming penetration in the Nordic countries in 2018
by H. Tankovska,
last edited
May 14, 2019
This survey presents percentage of Nordic consumers who have looked at a product in a store first before buying it online in 2018. It was found that 50 percent of the Swedish online shoppers had utilized showrooming that year.
Showrooming penetration in the Nordic countries in 2018
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Description
Source
More information
by H. Tankovska,
last edited
May 14, 2019
This survey presents percentage of Nordic consumers who have looked at a product in a store first before buying it online in 2018. It was found that 50 percent of the Swedish online shoppers had utilized showrooming that year.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- February 2017 to January 2018
- Number of respondents
- 92,656*
- Age group
- 18-79 years
- Special properties
- 12 monthly surveys
- Method of interview
- Online panel
- Supplementary notes
-
* 19,186 respondents in Sweden, 21,293 respondents in Denmark, 21,766 respondents in Norway and 30,411 respondents in Finland.
Original survey question: "Have you checked a product in a store before purchasing it online later during the past month?" / "Har du någon gång den senaste månaden först tittat på /provat en vara i en butik för att sedan köpa den på internet?"
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- February 2017 to January 2018
- Number of respondents
- 92,656*
- Age group
- 18-79 years
- Special properties
- 12 monthly surveys
- Method of interview
- Online panel
- Supplementary notes
-
* 19,186 respondents in Sweden, 21,293 respondents in Denmark, 21,766 respondents in Norway and 30,411 respondents in Finland.
Original survey question: "Have you checked a product in a store before purchasing it online later during the past month?" / "Har du någon gång den senaste månaden först tittat på /provat en vara i en butik för att sedan köpa den på internet?"
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E-commerce in the Nordics
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Statistics on "E-commerce in the Nordics"
- Overview
The most important statistics
- Value of Nordic consumers' e-commerce purchases in 2018, by country (in billion SEK)E-commerce order value in the Nordic countries 2018
- Share of the Nordic consumers which purchased goods online in 2018, by countryOnline shopping reach in the Nordics 2018
- Share of consumers who purchased products online from abroad in the Nordic countries in 2017, by countryOnline purchasing from abroad in the Nordic countries 2017, by country
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by countryShare of European customers of online shops in Nordic countries 2018, by country
- Showrooming penetration in the Nordic countries in 2018Showrooming penetration in the Nordics 2018
- Most popular types of products that Nordic online shoppers purchased from abroad in 2018Most popular types of products purchased from abroad in the Nordics 2018
- Most popular online shopping payment methods in the Nordic countries in 2018Leading payment methods for online shopping in the Nordic countries 2018
- Delivery methods for online purchases in the Nordics during the first half of 2018Delivery methods for online purchases in the Nordics 2018
- Sweden
The most important statistics
- E-commerce turnover in Sweden from 2004 to 2018 with a forecast to 2019 (in billion SEK)E-commerce turnover in Sweden 2004-2019
- E-commerce turnover in Sweden from 2016 to 2018, by product category (in billion SEK)E-commerce turnover in Sweden 2016-2018, by product category
- B2C e-commerce sales growth in Sweden from 2016 to 2018, by branchB2C e-commerce sales growth in Sweden 2016-2018, by branch
- Most purchased product categories online in Sweden in 2018Most purchased products online in Sweden 2018
- Leading foreign markets for Swedish online shoppers in 2018, by countryLeading foreign markets for Swedish online shoppers 2018
- Most popular online shopping payment methods in Sweden in 2018Leading payment methods for online shopping in Sweden 2018
- Delivery methods used by consumers for their last online purchases in Sweden in 2018Delivery methods used by online shoppers in Sweden 2018
- Denmark
The most important statistics
- Online shopping frequency in Denmark in 2019Online shopping frequency in Denmark 2019
- E-commerce sales value in Denmark from 2009 to 2018 (in billion DKK)B2C e-commerce sales in Denmark 2009-2017
- E-commerce sales growth in Denmark from 2010 to 2018B2C e-commerce sales increase in Denmark 2010-2018
- Share of goods and services purchased online in Denmark from 2016 to 2018, by categoryGoods and services purchased online in Denmark, by category 2016-2018
- Share of online shoppers in Denmark in 2018, by genderShare of online shoppers in Denmark 2018, by gender
- E-commerce sales from foreign online retailers in Denmark from 2012 to 2018 (in billion DKK)E-commerce foreign sales in Denmark 2012-2018
- Countries Danish consumers shopped online from in 2018Countries consumers shopped online from in Denmark 2018
- Delivery methods for goods purchased online in Denmark from 2016 to 2018Delivery methods for goods purchased online in Denmark 2016-2018
- Norway
The most important statistics
- Reasons to shop online in Norway in 2018Online shopping reasons in Norway 2018
- Reasons why consumers shopped in foreign online shops in Norway in 2018Reasons to shop in foreign online shops among Norwegian consumers 2018
- Share of online purchases in Norway in 2018, by typeOnline purchases in Norway 2018, by type
- Consumer expenditures on e-commerce services in Norway in 1st quarter 2018, by category (in billion NOK)Expenditures on e-commerce services in Norway 2018, by category
- Online shoppers in Norway in 2018, by product category and genderShare of online shoppers in Norway 2018, by category and gender
- Foreign online shops used by consumers in Norway in 2018, by location of the shopForeign online shops used by consumers in Norway 2018, by location
- Preferred online payment methods among online buyers in Norway in 2018Preferred mobile payment methods among online buyers in Norway 2018
- Share of online shoppers who purchased from a foreign website in Norway in 1st quarter 2018, by ageOnline shoppers purchasing from a foreign website in Norway 2018, by age
- Finland
The most important statistics
- Share of online shoppers in Finland in 2018, by gender and age groupOnline shopping penetration in Finland 2018, by gender and age group
- Share of population purchasing goods online in Finland in 2nd quarter 2018, by product categoryShare of population using e-commerce in Finland 2018, by category
- Which types of goods have you bought online in the past month?Survey on individuals purchasing goods online in Finland 2017, by category
- Most popular online shopping payment methods in Finland from 2013 to 2017Leading payment methods for online shopping in Finland 2013-2017
- Delivery methods for online purchases in the Nordics during the first half of 2018Delivery methods for online purchases in the Nordics 2018
- Share of enterprises that make B2C e-commerce sales via a website in Finland from 2014 to 2018Finland: share of enterprises that make B2C e-commerce sales via a website 2014-2018
- Most popular online stores in Finland in 2018, by e-commerce net sales (in million U.S. dollars)Finland: top 10 online stores 2018, by net sales
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Statistics on "E-commerce in the Nordics"
- Value of Nordic consumers' e-commerce purchases in 2018, by country (in billion SEK)
- Share of the Nordic consumers which purchased goods online in 2018, by country
- Share of consumers who purchased products online from abroad in the Nordic countries in 2017, by country
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country
- Showrooming penetration in the Nordic countries in 2018
- Most popular types of products that Nordic online shoppers purchased from abroad in 2018
- Most popular online shopping payment methods in the Nordic countries in 2018
- Delivery methods for online purchases in the Nordics during the first half of 2018
- Share of individuals using smartphone and computer for online shopping in selected Nordic countries in 2017
- E-commerce turnover in Sweden from 2004 to 2018 with a forecast to 2019 (in billion SEK)
- E-commerce turnover in Sweden from 2016 to 2018, by product category (in billion SEK)
- B2C e-commerce sales growth in Sweden from 2016 to 2018, by branch
- Most purchased product categories online in Sweden in 2018
- Leading foreign markets for Swedish online shoppers in 2018, by country
- Most popular online shopping payment methods in Sweden in 2018
- Delivery methods used by consumers for their last online purchases in Sweden in 2018
- Online shopping frequency in Denmark in 2019
- E-commerce sales value in Denmark from 2009 to 2018 (in billion DKK)
- E-commerce sales growth in Denmark from 2010 to 2018
- Share of goods and services purchased online in Denmark from 2016 to 2018, by category
- Share of online shoppers in Denmark in 2018, by gender
- E-commerce sales from foreign online retailers in Denmark from 2012 to 2018 (in billion DKK)
- Countries Danish consumers shopped online from in 2018
- Delivery methods for goods purchased online in Denmark from 2016 to 2018
- Reasons to shop online in Norway in 2018
- Reasons why consumers shopped in foreign online shops in Norway in 2018
- Share of online purchases in Norway in 2018, by type
- Consumer expenditures on e-commerce services in Norway in 1st quarter 2018, by category (in billion NOK)
- Online shoppers in Norway in 2018, by product category and gender
- Foreign online shops used by consumers in Norway in 2018, by location of the shop
- Preferred online payment methods among online buyers in Norway in 2018
- Share of online shoppers who purchased from a foreign website in Norway in 1st quarter 2018, by age
- Share of online shoppers in Finland in 2018, by gender and age group
- Share of population purchasing goods online in Finland in 2nd quarter 2018, by product category
- Which types of goods have you bought online in the past month?
- Most popular online shopping payment methods in Finland from 2013 to 2017
- Share of enterprises that make B2C e-commerce sales via a website in Finland from 2014 to 2018
- Most popular online stores in Finland in 2018, by e-commerce net sales (in million U.S. dollars)
- Share of Nordic e-commerce mail items delivered from foreign countries as of 1st quarter 2015
- Number of online shoppers who bought products online in 2018 in the Nordics, by category (in millions)
- Benefits of online shopping according to online shoppers in the Nordic countries in 2017
- Main reasons for not making online purchases from foreign retailers in the United Kingdom (UK) in 2014
- Most popular online shopping portals among Millennials in China in 2017, by category
- Most popular online shopping portals among non-Millennials in China in 2017, by category
- Leading countries where online purchases are made by UK customers in 2014
- B2C e-commerce revenue in Vietnam from 2012 to 2017 (in billion U.S. dollars)
- Share of individuals who made online purchases from foreign retailers in the United Kingdom (UK) in 2014, by frequency
- Do you prefer to make the final purchase on your desktop/laptop or your mobile? (by age group)
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- Frequency of online shopping among individuals aged 65 to 74 in Finland in 2018
- Leading products bought online in Ecuador as of September 2017
- B2C e-commerce sales growth in Finland in 2017, by product category (compared to the previous year)
- Leading devices for online shopping during El Buen Fin in Mexico in 2018
- Number of people who bought at least one product or service online in France between 2005 and 2016 (in millions)
- Top 3 products bought online by males aged under 30 years in Norway in 2015 and 2016*
- Which device did you use to make your most recent purchase?
- Which of these items have you bought online in the past 12 months?
- Extent to which the costs of resolving cross-border complaints and disputes were a problem for companies in Spain when selling or trying to sell online in other EU countries in 2014
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