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Showrooming penetration in the Nordics 2018

Showrooming penetration in the Nordic countries in 2018

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Source

In cooperation with
PostNord
Release date

February 2019

Region

Denmark, Finland, Norway, Sweden

Survey time period

February 2017 to January 2018

Number of respondents

92,656*

Age group

18-79 years

Special properties

12 monthly surveys

Method of interview

Online panel

Supplementary notes

* 19,186 respondents in Sweden, 21,293 respondents in Denmark, 21,766 respondents in Norway and 30,411 respondents in Finland.

Original survey question: "Have you checked a product in a store before purchasing it online later during the past month?" / "Har du någon gång den senaste månaden först tittat på /provat en vara i en butik för att sedan köpa den på internet?"

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