This survey presents percentage of Nordic consumers who have looked at a product in a store first before buying it online in 2018. It was found that 50 percent of the Swedish online shoppers had utilized showrooming that year.
Showrooming penetration in the Nordic countries in 2018
* 19,186 respondents in Sweden, 21,293 respondents in Denmark, 21,766 respondents in Norway and 30,411 respondents in Finland.
Original survey question: "Have you checked a product in a store before purchasing it online later during the past month?" / "Har du någon gång den senaste månaden först tittat på /provat en vara i en butik för att sedan köpa den på internet?"
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PostNord. (February 27, 2019). Showrooming penetration in the Nordic countries in 2018 [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/317473/nordic-countries-showrooming/
PostNord. "Showrooming penetration in the Nordic countries in 2018." Chart. February 27, 2019. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/317473/nordic-countries-showrooming/
PostNord. (2019). Showrooming penetration in the Nordic countries in 2018. Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/317473/nordic-countries-showrooming/
PostNord. "Showrooming Penetration in The Nordic Countries in 2018." Statista, Statista Inc., 27 Feb 2019, https://www.statista.com/statistics/317473/nordic-countries-showrooming/
PostNord, Showrooming penetration in the Nordic countries in 2018 Statista, https://www.statista.com/statistics/317473/nordic-countries-showrooming/ (last visited May 18, 2022)
