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U.S. consumers' comparison of healthfulness: avocados versus bananas 2017

Consumers' consideration of healthfulness of avocados compared to bananas in the United States in 2017

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Release date

June 2017


United States

Survey time period

April 21 to May 8, 2017

Number of respondents

2,417 respondents

Age group

25 years and older

Special properties

grocery shoppers

Method of interview

Online survey

Supplementary notes

The original question ran as follows: "Thinking about the other fruits that you consume and the benefits they provide, do you feel that avocados are more healthy, equally healthy, or less healthy than these fruits?"
* Top 2-box scores: 4 or 5 (more healthy) on a 5-point scale.
** Bottom 2-box: 1 or 2 (less healthy) on a 5-point scale.

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