U.S. Millennials' frequency of purchasing store brands, 2014

This statistic depicts the results of an online survey conducted in May 2014. U.S. Millennial shoppers were polled how often they purchase store brands. Some 35.8 percent of Millennials stated they frequently buy private labels.

How often do Millennials purchase store brands?

Characteristic	Share of respondents
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Release date

May 2014

More information

Region

United States

Survey time period

2014

Number of respondents

1,559 respondents

Age group

18 - 33 years

Special properties

Millennial grocery shoppers

Method of interview

Online survey

Citation formats

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