CPG spending share of U.S. Seniors by department 2014

U.S. Seniors consumer packaged goods (CPG) spending share in 2014, by department

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Release date

June 2014

Region

United States

Survey time period

2014

Supplementary notes

IRI Consumer Network for the 52 weeks ended February 9, 2014.
* Cohort definitions: Younger Boomers are born between 1956 and 1964 (50 to 58 years); Older Boomers are born between 1946 and 1955 (59 to 68 years); Seniors are born between 1925 and 1945 (69 to 89 years).

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