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Global average online purchase intention rates in 2011 and 2014, by product category

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Global online purchase intention rates 2014, by product category This statistic presents the global average online purchase intention rates by online shoppers in 2011 and 2014, sorted by product category. During the first quarter of 2014, 41 percent of respondents were planning on purchasing events tickets online within the next six months. This figure represents a 19 percent growth from 2011.
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CategoryPurchase intention rate 2011Purchase intention rate 2014Percentage point growth
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CategoryPurchase intention rate 2011Purchase intention rate 2014Percentage point growth
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Exclusive Premium statistic

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Description Source More information
This statistic presents the global average online purchase intention rates by online shoppers in 2011 and 2014, sorted by product category. During the first quarter of 2014, 41 percent of respondents were planning on purchasing events tickets online within the next six months. This figure represents a 19 percent growth from 2011.
Show more
Release date
August 2014
Region
World
Survey time period
1st quarters of 2011 and 2014
Supplementary notes
In the next six months
* Cars, motorcycle and accessories was categorized as "automobiles and parts" in 2011.
** Cosmetics was categorized as "cosmetics/nutrition supplements" in 2011.

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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