Global average online purchase intention rates in 2011 and 2014, by product category

This statistic presents the global average online purchase intention rates by online shoppers in 2011 and 2014, sorted by product category. During the first quarter of 2014, 41 percent of respondents were planning on purchasing events tickets online within the next six months. This figure represents a 19 percent growth from 2011.

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CategoryPurchase intention rate 2011Purchase intention rate 2014Percentage point growth
Event tickets - - -
Ebooks - - -
Computer software - - -
Tours and hotel reservations - - -
Sporting goods - - -
Toys and dolls - - -
Airline tickets and reservations - - -
Videos, DVDs and games - - -
Music (not downloads) - - -
Computer hardware - - -
Baby supplies - - -
Flowers - - -
Car, motorcycle and accessories* - - -
Alcoholic drinks - - -
Electronic equipment - - -
Cosmetics** - - -
Hardcopy books - - -
Groceries - - -
Clothing, accessories and shoes - - -
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