This statistic presents the global average online purchase intention rates by online shoppers in 2011 and 2014, sorted by product category. During the first quarter of 2014, 41 percent of respondents were planning on purchasing events tickets online within the next six months. This figure represents a 19 percent growth from 2011.
Global average online purchase intention rates in 2011 and 2014, by product category
Category
Purchase intention rate 2011
Purchase intention rate 2014
Percentage point growth
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In the next six months * Cars, motorcycle and accessories was categorized as "automobiles and parts" in 2011. ** Cosmetics was categorized as "cosmetics/nutrition supplements" in 2011.
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Nielsen. (August 26, 2014). Global average online purchase intention rates in 2011 and 2014, by product category [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/320741/global-online-product-category-purchase-intention-rates/
Nielsen. "Global average online purchase intention rates in 2011 and 2014, by product category." Chart. August 26, 2014. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/320741/global-online-product-category-purchase-intention-rates/
Nielsen. (2014). Global average online purchase intention rates in 2011 and 2014, by product category. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/320741/global-online-product-category-purchase-intention-rates/
Nielsen. "Global Average Online Purchase Intention Rates in 2011 and 2014, by Product Category." Statista, Statista Inc., 26 Aug 2014, https://www.statista.com/statistics/320741/global-online-product-category-purchase-intention-rates/
Nielsen, Global average online purchase intention rates in 2011 and 2014, by product category Statista, https://www.statista.com/statistics/320741/global-online-product-category-purchase-intention-rates/ (last visited July 27, 2024)
Global average online purchase intention rates in 2011 and 2014, by product category [Graph], Nielsen, August 26, 2014. [Online]. Available: https://www.statista.com/statistics/320741/global-online-product-category-purchase-intention-rates/