Global online purchase intention rates 2014, by product category

This statistic presents the global average online purchase intention rates by online shoppers in 2011 and 2014, sorted by product category. During the first quarter of 2014, 41 percent of respondents were planning on purchasing events tickets online within the next six months. This figure represents a 19 percent growth from 2011.

Global average online purchase intention rates in 2011 and 2014, by product category

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Release date

August 2014



Survey time period

1st quarters of 2011 and 2014

Supplementary notes

In the next six months
* Cars, motorcycle and accessories was categorized as "automobiles and parts" in 2011.
** Cosmetics was categorized as "cosmetics/nutrition supplements" in 2011.

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